YouTube just had one of its biggest weeks of 2026. Three changes dropped that completely shift how your videos get found, how much money you make, and how people actually watch you. 1️⃣ "Ask YouTube" AI search is here (well, it's coming lol) YouTube launched a ChatGPT-style search bar (currently in beta). It's where you type a question → get a written answer → with the EXACT clip from a video that proves it. What this means: YouTube can now pull a 45-second segment from inside your video and serve it as the answer to someone's search. ✅ The pro: YouTube might pick YOUR clip, for free. 🚨 The con: If your videos have no chapters, you're invisible to this new search. Action this week: Add chapter titles to your videos 2️⃣ YouTube Premium just had its biggest growth quarter EVER Google reported earnings on April 29: - YouTube ad revenue: $9.88 BILLION last quarter (up 11%) - 350 million people now pay for Premium - Premium grew faster than any time since it launched in 2018 - YouTube paid creators $100+ BILLION over the last 4 years What this means: Premium viewers watch LONGER, DEEPER content. They're the highest-paying audience on the platform. If you're a coach, consultant, or expert creator this is YOUR boom. Action this week: Plan ONE long-form video (15+ min) on average premium viewers prefer depth. 3️⃣ Picture-in-Picture going FREE worldwide That little floating video window when you swipe to your phones main lock screen... It used to be Premium-only outside the U.S. Now: free for everyone. Globally. And it's going to be rolling out over the next few months. What this means: People will listen to your videos like a podcast way more, screen off, multitasking, half-paying-attention. Action this week: SAY the visuals out loud. Don't make people stare at the screen to follow along. @Aubrey Kerr 👀

How this successful YouTuber was demonetized on YouTube almost overnight after 4 years. This has been happening a bit all year, but mainly with people who were doing misleading tactics about getting rich quick. I'm showing you Tess's video for 3 reasons: 1) It is very well-done, 2) It is a great warning for us all to be extremely careful with any claims you make in your vids, titles, thumbnails, and descriptions, and 3) Information is power. Don't let this throw you off your game. Know more than 99% of other YouTubers and use that to your advantage. Steady yourself, be prepared if something like this does happen to you after a while...and do what Tess says towards the end :) This is not to scare you. I'm putting this here to empower you.

When Vincent van Gogh died, he left behind a widow, a baby, and 400 unsold paintings crammed into a tiny Paris apartment. Most would have seen a burden. His sister-in-law, Johanna van Gogh, saw a legacy waiting to be unleashed. She didn't have a big budget or a massive platform. She had a story. Her "Marketing Campaign" was built on three powerful pillars: 1. The Relentless Nurture: She didn't just store the paintings. She organized exhibitions, one by one, writing to curators, critics, anyone who would listen. She was the ultimate "content creator," consistently shipping the message of Vincent's genius. 2. The Compelling Narrative: She published Vincent's heartfelt letters to his brother Theo. She didn't just sell art; she sold the story—the passion, the struggle, the profound love behind every brushstroke. She made people feel the man behind the masterpieces. 3. The Unshakable Belief: In a world that saw chaos, she saw beauty. Her conviction was her currency. She held a vision for his work that no one else could see, and she held it until the world finally saw it too. Within a few years of his death, the art world that had ignored Vincent was now celebrating him. The "failed" artist became immortal. Johanna’s campaign reminds us: The most powerful marketing isn't about shouting the loudest. It's about believing the deepest, nurturing consistently, and telling a story so true it changes the way people see. She took what was overlooked and made it unforgettable. What's a story only YOU can tell about your work? Share one below. 👇 https://www.instagram.com/reel/DRhf4WOjIXY/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== 🚀 QUICK POLL: Founders, I need your vote! 🚀 If I brought in a storytelling expert to host a short mastermind session to help everyone craft their powerful, magnetic founder story... (free session) Would you be seriously interested? (We need 10 yes minimum)

So excited to have you joining us @David Mary in the Unleashed Tribe! We're really looking forward to reading your intro and getting to know you better. We're revamping the classroom and live meetings with exciting new upgrades... more info dropping soon! 🚀 I like to say here: "Accountability is the glue that turns commitment into results." 💪 Make yourself at home - this community is all about supporting each other as we turn ideas into action and potential into profit! Welcome to the crew!

Goran shared this document with me and it is packed with useful insights. I’m passing it on here so you can benefit from it as well. Big thanks to Goran for bringing it to our attention.