@Travis Latiolais Yeah, usually if you call the customer back through the number shown in your LSA dashboard or the missed call notification, Google can track that you responded to the lead because those are normally forwarding/tracking numbers tied to the ad. You typically don’t need a separate special number the important thing is calling back from the same business number connected to your LSA account and doing it fairly quickly. Fast response time matters a lot for rankings inside LSAs. A lot of people recommend calling directly from the dashboard whenever possible just to make sure the activity is logged properly on Google’s side. Have you noticed your missed calls affecting your lead ranking yet, or are you just trying to set up the best system before it becomes an issue?

@Travis Latiolais That makes a lot of sense. When you've worked with someone full-time and they know your systems, clients, and expectations, it's hard for a temporary replacement to step in and provide the same level of responsiveness right away The good news is that it sounds like you've identified the issue, and it's temporary while your CCR is on maternity leave. Sometimes these situations also highlight just how valuable certain team members are to the business! Have you noticed the slower responsiveness affecting client satisfaction, lead follow-up, or any specific part of your business the most?

@Brad Pugh Yeah, that’s actually pretty normal for tree removal LSAs, especially in a competitive market like Atlanta. Tree jobs usually have high ticket values, so a lot of companies are willing to spend aggressively for leads, which pushes the cost up for everyone. The thing with LSAs in that niche is that the lead quality can still be really good if your profile is optimized properly reviews, response speed, answering calls consistently, good photos, and narrowing your service areas strategically can make a big difference. A lot of people struggle because they run broad targeting and end up competing with huge companies everywhere at once. I’ve also noticed that some tree companies do better combining LSAs with organic Google Business traffic instead of relying only on paid leads. That way the ad costs don’t carry the whole business. Are you currently running LSAs for your own tree removal business, or are you researching the niche before jumping in?