My name is Sandra Rathaj. I work in a Global Marketing department at a Swabian manufacturing company in Germany and took on a new role about two years ago when it was decided that someone needed to take care of data in marketing 😉 That's how I came to be involved into the Data Governance universe as a "Business Data Manager". In the meantime, we have developed a strong understanding of how to link DG work on data with our business processes (BPM) and thereby close the gap between processes and technologies. I hope to meet many like-minded people here (perhaps some who are nearby and also actively promoting DG on the business side) and that we can exchange ideas about challenges, questions, and practical experiences—especially how to demonstrate the value and benefits of DG. #datagovernance #businesscapabilities #marketing #market2lead #m2l #dataresponsibilities #businessprocesses #bpm #bdm #data2value