How to Validate Your Business Idea in 48 Hours ⏰
Speed beats perfection. While you're possibly overthinking your idea for months, someone else is already testing theirs and capturing market share. The businesses winning right now aren't the ones with perfect plans - they're the ones that validate fast, pivot faster, and get to market first. Got a business idea that's been bouncing around your head? Stop overthinking and start validating. Here's how to test if your idea has legs in just one weekend. Outline is below or get the PDF worksheet (attached). If there is interest, will make a digital format you can fill in later because I don't want to spend time building it if nobody wants it. See what I did there? :) HOUR 1-4: DEFINE YOUR HYPOTHESIS - Write down exactly what you think: - Who is your target customer? - What problem are you solving for them? - How much would they pay for a solution? - Why doesn't a good solution exist already? Example: "College students struggle to find study groups and would pay $10/month for an app that matches them by class and study style because current options are too generic." HOUR 5-12: QUICK MARKET RESEARCH - Spend 30 minutes on each: - Google your idea + "startup" + "app" + "service" - what already exists? - Check Reddit, Discord, Facebook groups where your target audience hangs out - Look at competitor pricing, reviews, and complaints - Search for patents or similar solutions Red flags: If you find 5+ direct competitors or zero complaints about existing solutions, dig deeper. HOUR 13-24: TALK TO REAL PEOPLE - Find 10-15 potential customers and ask: - "What's the biggest challenge you face with [problem area]?" - "How do you currently handle this?" - "What would an ideal solution look like?" - "How much time/money does this problem cost you?" Where to find them: Social media, coffee shops, campus, online communities, friends of friends Pro tip: Don't pitch your solution yet. Just listen. HOUR 25-36: CREATE A SIMPLE LANDING PAGE - Use Carrd, Squarespace, or even a Google Form: