Had a good question come up on a call this week about pricing and upsells, and it's something I see almost everyone get wrong, so let's break it down. The situation is usually some version of this. A client's happy. Things are working. They start asking for more. Can you build our website? Can you run our Google ads? Can you add this, can you manage that? So you think, great, time to charge more. And the way most people go about it is by stacking features. Basic package gets meta ads. Next tier adds a landing page. The one above that throws in automations, an AI bot, a fancy pipeline, and so on up the ladder. Here's the problem with that.Your client doesn't give two shits about any of it. They don't care how many automations are humming away in the background. They don't care if there's an AI bot, or three landing pages, or a colour-coded pipeline. None of that is why they pay you. They pay you for one thing. More leads. More appointments. More sales. That's the value. Everything else is just plumbing. So when you price your tiers around features, you're charging more for stuff the client never asked to care about in the first place. And it usually ends with you doing a pile of extra work for an extra few bucks that you'll resent inside a month. Here's how to think about it instead. First, separate project work from retainer work. A website is a project. It has a start and an end. So bill it as a standalone project, not baked into your monthly retainer. If it needs ongoing upkeep, either charge a small maintenance fee for that specifically, or go find someone on Upwork, drop them in a Slack channel, and now they're your website guy. Do not let one-off favours quietly turn into unpaid scope creep on the service you're actually trying to scale. Those little jobs add up. They drain your energy and pull your focus off the work that moves the business. Second, base your real upsells on scale, not features. The reason a higher tier should cost more is because the client is spending more on ads, generating more leads, and booking more appointments.

Big congrats to @Salvatore Thomas Carbé for getting his client acquisition machine launched and significantly profitable within his first 2 weeks of joining the mastermind. Here's how we helped him do it. Step 1: We helped him clarify his client avatar & the offer he would sell to them. As we know, what you sell and who you sell it to are the most import elements that dictate if you will SCALE or FAIL. I helped him refine a winning offer on our first 1-1 call. Step 2: Copywriting pre work. We went through an in depth workflow of market research, competitor analysis and then applied it all to the winning copy writing frameworks I've developed over the past 7-8 years in the game. This allowed us to create a banger VSL and winning ads from the get go without having to waste a bunch of time or money on "testing" Step 3: Launched & Optimised. Once the lead flow and call booking constraint was solved then we had to dial in sales process. A few subtle tweaks go a long way. We reframed how he presents price, what incentives to give in the pitch to get more closes on the call etc. The next problem we'll be helping him solve is how to handle 30 - 40+ active clients smoothly. If you're sitting there right now reading this post, frustrated that you aren't hitting the numbers you'd like to then I want to help you do something about it. We're hosting a small number of FREE diagnostic calls this week. Comment "scale" to claim your free call 👇 The goal of the call will be to give you clarity on your true blind spots & bottlenecks and create a plan you can execute on to scale. No hard pitches whatsoever. Yes we have a paid offer if you want my help directly to grow faster that we'll share the details of. But only if you are interested and only if we think we can actually help you. Completely independent of if you are looking to become a private client or not, you will get a tonne of value from seeing behind the scenes of how we help agencies scale so fast.

DISCLAIMER: I'm One of Liam's coschong clients. This post is to show you how fast you can go once you join the program. I joined less than 20 days ago. Once more: if you are "thinking" about joining the main offer, Just reach out to @Ben O'Reilly, have a chat and sign a check 🎯💲😁 👇 🎯 Target: Italian Realtors ✅ Structure: - 4 ad sets - Creatives: 1 video + 5 images | 2 text angles 💲Ad spend: 116,61 euros (about 135USD) -------------------------------- = 7 leads (don't know why It says 5 - got 7 in Lead Center) + 2 booked calls. 👉👉👉 I'm loving Liam's way of doing things. It's making me save tons of time ✅✅✅

$226,000 ^^ That's how much NEW revenue just 6 agency owners I'm working with have added in the first 2 months of 2026. Different niches. Different countries. Some of them were completely stuck 90 days ago. Every dollar was generated using the same 3-step framework that I've spent the last 7 years building inside my own agency. And that's just the 6 I've recently audited with exact numbers. That's not counting the other 90+ agency owners I'm working with behind the scenes. So I've decided to do something I've never done inside this community before. This coming Wednesday 8AM AEST I'm hosting a one-time private training called "The $30K/Month Profit Agency Fast Track." This is for agency owners who are either trying to get off the ground and sign their first consistent clients… or already doing $10-$30K/month and want to break through to $30K+ in PROFIT without working more hours or building a bigger team. On this training I'm going to break down: → The exact 3 things the fastest-scaling agencies in our community are doing right now and why they're ignoring everything else → The method one of my private clients used to go from $8K/month to $73K/month in just 4 months → How to reverse-engineer a winning offer so you never waste another week second-guessing your niche → Why most agency owners stay stuck forever and the one shift that changes everything This is a ONE TIME live training. I've never done this before and I don't know when I'll do it again. So if you’d like access to the registration link for the private webinar… … type “YES” in the chat below & let us know! Once we see your name pop up below, we’ll send you the registration link first thing tomorrow morning. Who wants the link? 👇👇👇

Thia morning I had my first weekly call + a 1:1 with Liam. My 2 cents? Those 2 hours had so much value I can only say Thanks to @Ben O'Reilly for presenting me this program, to myself for joining It and ti Liam for creating It. Once more: in you are on the fence, stop doubting. I am 110% sure that in 3 months I will be making 20k per month. And you can be sure I will keep you updated till I get there. Trust yourself + trust the process. + Trust Liam and what he does. No doubt about It.