I have always been a lover of writing. From the early days of learning cursive to feeling the flow of a great pen on quality paper. Eventually, this progressed into clicking away on the keyboard, which evolved into finding exactly 150 characters to craft the perfect 10-cent text! (Remember having to tap four times just to get the S or Z… Did I just date myself? 😂) … In the last few years, I have heard a surge in the world of ‘copywriting’. I am new to this realm and slightly naive, but I am curious to learn more and hone in on what seemingly feels like a new flavour of writing, for me. I could easily ChatGPT this, but I am more curious to learn from living, breathing creators! So tell me!!! What makes copywriting the craft that it is?!