Day 4 is LIVE. Catch the replay HERE 🎯 Goal of Day 4 Turn your idea into a simple, clear brand that looks and feels like something people want to join. By the end of Day 4, you’ll have: - A clear brand identity style - Your core colors - Your fonts - Your voice and tone - Your logo direction - A short brand story you can reuse everywhere This becomes the “face” of your Skool community: - Your banner - Your 9-step roadmap graphic - Your thumbnails and slides - Your posts and promos No more random Canva chaos. After today your brand actually looks like it was done on purpose. 🧠 How Day 4 Works 1️⃣ Watch the Day 4 replay in the classroom. 2️⃣ Open the Skool Launch Coach Bot. 3️⃣ Type: Start Day 4. 4️⃣ Answer each question in your own words (one at a time): - What overall style fits your brand? (mentor, guide, challenger, etc.) - What 2 main colors best match your brand? - What font style fits you? (strong, clean, rounded, etc.) - How do you want your voice to sound? - What style of logo fits best? (text based, icon + text, badge, etc.) - Why did you create this brand and who is it for? 5️⃣ Then tell the bot: “Finish my brand kit.”Let the bot turn this into: - A simple brand kit (colors, fonts, voice) - Logo concepts and directions - Banner and thumbnail ideas - A short brand story you can paste everywhere Imperfect is fine. Clean and clear beats fancy every time. ✅ DAY 4 HOMEWORK (POST IT BELOW AS A COMMENT) Once you finish Day 4 in the bot, come back to THIS post and copy/paste: 1️⃣ Brand Name + Identity Style Example: “Brand Name: ________Brand Style: Mentor / Guide / Challenger / etc.” 2️⃣ Your Color Palette List your 2 primary colors and any supporting colors. Example: - Primary: Navy blue, Gold - Support: White, Slate gray 3️⃣ Your FontsOne for headlines, one for body text.Example: - Headline font: ________ - Body font: ________ 4️⃣ Your Voice and Tone 1–3 lines that describe how you sound.

We’re now 5 days deep into this challenge… and I’ve gotta be honest with you: Some of you showed up on Day 1 excited…Some of you dropped homework and got momentum…And some of you disappeared like you accidentally joined the wrong Facebook group. 😅 Listen… I didn’t build this challenge to entertain you. I built it to transform your entire business model in 5 days — for FREE — so you never again feel stuck, overwhelmed, or confused about how to build a $10–$20K MRR community. And if you’ve been sitting on the sidelines? Brother… sister…It’s time to get off the bench. Because here’s the truth: 👉 Day 1 gives you clarity 👉 Day 2 gives you your ideal buyer 👉 Day 3 gives you your roadmap 👉 Day 4 gives you your brand identity 👉 Day 5 gives you the entire Skool layout that makes money every month If you skip even ONE of those, you’re building blind. And I refuse to let you sleepwalk through another year of your business. 💣 Here are 3 wake-up calls from the challenge so far: 1️⃣ Clarity isn’t your problem — completion is. Most of you already KNOW what to do. But you’re stuck in “almost finished” mode. This challenge removes the guesswork. But you have to actually finish the work. 2️⃣ You don’t need more time — you need momentum. Every single day I watch people go from scattered → focused → building a real business in 10 hours a week. You can too — but not if you keep starting and stopping. 3️⃣ You are ONE completed challenge away from unlocking the system that changes everything.

I’ve been breaking down avatars on calls all week… and it’s wild how fast clarity hits once you actually see your person written out properly. Not a vague “25–45 coaches who want success.” I mean the real avatar:How they thinkHow they buyWhat they fearWhat they secretly wantThe language they actually useThe path they’re already onWhat triggers them to take action And here’s the kicker — most coaches think they know their avatar……but their content proves they don’t. So I’m thinking about building a full AI Avatar Persona Doc system that would: 🧠 Take your niche + offer 📌 Extract the deepest emotional drivers 🎯 Build multiple sub-avatars with different buying behaviors 🗣 Generate customer language, objections, desires, and hook angles 📈 Give you “psychology-based” content prompts 💬 Spit out messaging frameworks you can immediately use 🔥 And keep evolving as your audience grows Before I do this, I need to know… Would you want me to build an AI Avatar Persona Doc for you? 👇🏻 Drop your vote. If enough people want it, I’ll build the whole system and give early access to the first group who comments “AVATAR.”

Day 1 is LIVE. Catch the Replay HERE Today we’re doing one thing: Define the ONE painful problem you solve and the ONE transformation you deliver. If you’ve been stuck in 1:1 burnout, booked solid but not really free, or constantly “rebuilding your offer”… this is where that finally stops. Over the next 5 days, you’re going to: - Build a simple Skool community you’re excited to run - Turn it into a real MRR machine (no sales calls, no big team) - Use AI + Skool together so you’re not stuck in docs and Google Drive hell Today is not about being “clever.”Today is about getting painfully clear. 👇 How Day 1 Works 1. Watch the Day 1 replay (above) 2. Open the Skool Launch Coach Bot 3. Type: Start Day 1 4. Answer the questions as simply and honestly as you can 5. Let the bot clean it up and turn it into real assets for you The bot will walk you through: - Who you help - Their main painful problem - The transformation they actually want - Your Pain → Path → Promise triangle - Your Hero Statement - Your 90 / 30 / 10 second “Why Me” scripts You don’t need to sound smart. You just need to be honest. The bot will polish it. ✅ DAY 1 HOMEWORK (POST IT BELOW) Once you finish Day 1 in the bot, come back to this post and drop your homework as a comment. Copy/paste these 3 things: 1️⃣ Who You Help “I help ________…” 2️⃣ Your Pain → Path → Promise Triangle - Pain: ________ - Path: ________ - Promise: ________ 3️⃣ Your Hero Statement “I help [avatar] go from [pain] to [result] using [your method].” Optional (but powerful): 🎥 Post your 30–90 second “Why Me” script as a video in the comments or in a separate post and tag me. ⚠️ Important Don’t overthink this. You will refine your offer later. Right now the goal is clarity and completion, not perfection. Do the work. Post it below. That’s how you earn points, build momentum, and start qualifying for Premium unlocks.

I was finally going to launch the tiers for Black Friday this week! I am thinking of keeping the free tier for a bit longer as I am experimenting with freebies on the front end and getting more people in for now - then turn it into a $7 / $99 and annual plan in the new year. Curious to hear your thoughts?