Day 4 is LIVE. Catch the replay HERE 🎯 Goal of Day 4 Turn your idea into a simple, clear brand that looks and feels like something people want to join. By the end of Day 4, you’ll have: - A clear brand identity style - Your core colors - Your fonts - Your voice and tone - Your logo direction - A short brand story you can reuse everywhere This becomes the “face” of your Skool community: - Your banner - Your 9-step roadmap graphic - Your thumbnails and slides - Your posts and promos No more random Canva chaos. After today your brand actually looks like it was done on purpose. 🧠 How Day 4 Works 1️⃣ Watch the Day 4 replay in the classroom. 2️⃣ Open the Skool Launch Coach Bot. 3️⃣ Type: Start Day 4. 4️⃣ Answer each question in your own words (one at a time): - What overall style fits your brand? (mentor, guide, challenger, etc.) - What 2 main colors best match your brand? - What font style fits you? (strong, clean, rounded, etc.) - How do you want your voice to sound? - What style of logo fits best? (text based, icon + text, badge, etc.) - Why did you create this brand and who is it for? 5️⃣ Then tell the bot: “Finish my brand kit.”Let the bot turn this into: - A simple brand kit (colors, fonts, voice) - Logo concepts and directions - Banner and thumbnail ideas - A short brand story you can paste everywhere Imperfect is fine. Clean and clear beats fancy every time. ✅ DAY 4 HOMEWORK (POST IT BELOW AS A COMMENT) Once you finish Day 4 in the bot, come back to THIS post and copy/paste: 1️⃣ Brand Name + Identity Style Example: “Brand Name: ________Brand Style: Mentor / Guide / Challenger / etc.” 2️⃣ Your Color Palette List your 2 primary colors and any supporting colors. Example: - Primary: Navy blue, Gold - Support: White, Slate gray 3️⃣ Your FontsOne for headlines, one for body text.Example: - Headline font: ________ - Body font: ________ 4️⃣ Your Voice and Tone 1–3 lines that describe how you sound.

We’re now 5 days deep into this challenge… and I’ve gotta be honest with you: Some of you showed up on Day 1 excited…Some of you dropped homework and got momentum…And some of you disappeared like you accidentally joined the wrong Facebook group. 😅 Listen… I didn’t build this challenge to entertain you. I built it to transform your entire business model in 5 days — for FREE — so you never again feel stuck, overwhelmed, or confused about how to build a $10–$20K MRR community. And if you’ve been sitting on the sidelines? Brother… sister…It’s time to get off the bench. Because here’s the truth: 👉 Day 1 gives you clarity 👉 Day 2 gives you your ideal buyer 👉 Day 3 gives you your roadmap 👉 Day 4 gives you your brand identity 👉 Day 5 gives you the entire Skool layout that makes money every month If you skip even ONE of those, you’re building blind. And I refuse to let you sleepwalk through another year of your business. 💣 Here are 3 wake-up calls from the challenge so far: 1️⃣ Clarity isn’t your problem — completion is. Most of you already KNOW what to do. But you’re stuck in “almost finished” mode. This challenge removes the guesswork. But you have to actually finish the work. 2️⃣ You don’t need more time — you need momentum. Every single day I watch people go from scattered → focused → building a real business in 10 hours a week. You can too — but not if you keep starting and stopping. 3️⃣ You are ONE completed challenge away from unlocking the system that changes everything.

The final day. The day everything comes together. Today isn’t about “learning.”It’s about building the actual home your offer will live in — your Skool layout, modules, levels, onboarding, retention plan… the whole ecosystem that turns strangers into paying members. And yeah — this is the day where most people feel the overwhelm creep in. So if that’s you? Welcome to the club. Take a breath. You’re good. Nothing great was ever built in one shot. This is just version 1. 🎯 Goal of Day 5 Turn your roadmap + offer + brand into a real community structure using the Day 5 bot. By the end of today, you’ll have: - Your Skool levels - Your three modules that match your 3 stages - Your onboarding flow - Your retention plan - Your ascension planAll sketched out and ready to plug into Skool. 🧠 How Day 5 Works 1️⃣ Open the Day 5 module in the classroom and watch the walkthrough. 2️⃣ Open your Day 5 bot. 3️⃣ Type: Start Day 5 4️⃣ Answer each question one at a time. 5️⃣ The bot will generate the full layout for your Skool community. This includes: - Level 1, 2, and 3 names + focus - Module 1, 2, and 3 names + structure - Your onboarding flow - Your retention plan - Your ascension options - Your weekly cadence - Your upgrade paths This is the blueprint for what happens AFTER someone joins your group — the thing most coaches never build, which is why they stall. 📝 DAY 5 HOMEWORK Drop these in the comments: 1️⃣ Your Level 1, Level 2, Level 3 names 2️⃣ Your 3 Module titles 3️⃣ Your Onboarding Flow (3–5 bullet points) 4️⃣ Your Retention Plan (what keeps people engaged each week) 5️⃣ Your Ascension Plan (what they can upgrade into) Copy/paste from your bot output — don’t overthink it. This is version one. We refine later.

Day 3 is LIVE. Catch the replay HERE 🎯 Goal of Day 3 Turn everything in your head into a simple 9-step journey (in 3 stages) that takes your avatar from stuck → clear → transformed. This roadmap becomes the backbone of your Skool community: - Your modules + lessons - Your lead magnets + workshops - Your content engine - Your delivery system No more “winging it.” After today you have a real product path. 🧠 How Day 3 Works 1️⃣ Watch the Day 3 replay in the classroom. 2️⃣ Open the Skool Launch Coach Bot. 3️⃣ Type: Start Day 3. 4️⃣ Answer each question in your own words (one at a time): - Where is your avatar starting from right now? - What’s the first thing they MUST learn? - What skills do they need to build next? - What systems do they need to install? - What is the final transformation/finish line? 5️⃣ Let the bot turn this into: - A 9-step roadmap (split into 3 stages) - A clear headline for your roadmap - Lead magnet ideas - Content + workshop topics you can use inside Skool Imperfect is fine. Clarity beats clever every time. ✅ DAY 3 HOMEWORK (POST IT BELOW AS A COMMENT) Once you finish Day 3 in the bot, come back to THIS post and copy/paste: 1️⃣ Your Roadmap Headline“From _________ to _________ in 9 steps.” 2️⃣ Your 3 Stages + 9 Steps Format it like this: Stage 1 – 1. 2. 3. Stage 2 – 1. 2. 3. Stage 3 – 1. 2. 3. 3️⃣ Final Transformation“At the end of this roadmap my avatar has: ________.” 4️⃣ Optional (but powerful): Drop one lead magnet idea or workshop topic the bot gave you that you’re excited to build first. ⚠️ Important Don’t try to make it “perfect.”You can rename steps, tweak wording, and polish visuals later (that’s what Day 4 / Brand + design is for). Today’s win = you have a real, simple roadmap you can plug into your Skool modules, levels, and content. Post your homework below, tag me if you want eyes on it, and then mark Day 3 as Complete in the classroom.

Drop your intro in the comments using these 4 prompts. It’ll unlock Level 2 and, more importantly, help the rest of us actually know who we’re building alongside: 1. Who you are & where you're from 2. What you're working on / building 3. What you do for fun / life outside the grind 4. One photo of your “workspace” — messy or not (we’re real here) No perfect bios needed. Just you, as you are. I’ll go first. Navy vet → golf coach → digital entrepreneur. After 20 years in San Diego, I traded the west coast for Orlando. Sunshine, family, and a little more land — feels right. Right now I’m building The GrowthLab: a home for creators, service pros, and future million-dollar operators who want to scale without pretending to be some internet messiah. Just honest growth, real support, and experiments that turn into income streams. Outside of business? Family time. Golf. A good cigar. Expanding the real-estate portfolio. Conversations with men who push themselves — not because life forces them to, but because they choose to. Office isn’t fancy yet — still boxes, cables, coffee cups. But it’s real. And it’s where the work gets done. Your turn. Let’s see who we’re building with.