@Ry Mac Yo. Claude Code and I are both trying to determine the following question... so rather than assume, we decided the next best move was to ask the creator of the BMC OS. I am writing a book... does the process of writing a book fall into phase 01_Build and the process of GTM fall into phase 02_Market or does the development of the digital infrastructure (website, landing page, webinar, etc...) that will be used to GTM with the finished book fall into phase 01_Build and the actual marketing campaigns across multiple channels fall into phase 02_Market? Thanks in advance for your help.