Russ’ Day 2 Hook Writing Lab
Addiction and a wake up call Step 1 — Curiosity Hook What it is: Challenge a common belief with your new reality. - Everyone thinks retirement is a dream. Here is what I am learning…(purpose and time management are integral) - Since I have young kids, I need to be on dad duty and structure their days and mine. - Since the NYSTRS takes up to six months to create my pension checks, money is tight and I need to budget and find extra income. - Since my wife still has 10 years to go, I need to learn how to be a stay at home hubby taking care of things she used to do. - I thought being an addict meant I was broken until I found out how to use obsessive compulsiveness as a superpower. - Investing in coaching is pointing to me to a more clear purpose - Perfectionism keeps me up at night to do my homework with detail, however much I’m still not sleeping enough Step 2 — Knife-Edge Hook What it is: The thing you almost did—then the decisive move that saved your ass - I almost lost my wife until I took responsibility for my own stupidity - How I had to finally own up to my addiction and my irresponsible behaviors - I almost lost myself in drugs, instead, I embraced that part of my addiction to find recovery. - Six years in a dark place almost left me bankrupt and homeless till I asked for help and found a better way - I almost started believing my social workers toxic advice but instead I began helping others again. - How reading, training, teaching/coaching, and sharing my journey is keeping my mind sharp and focused on my true purpose to grow and help others Step 3 — Refusal Hook What it is: Draw a line in the sand. No to the old path; yes to the better one. - I refused addiction. I choose bodybuilding and martial arts. - How bodybuilding amps me up and reminds me how it feels to be alive. - How training and meditation centers me and keeps me level and able to see what’s important in life. - I am saying no to worrying about how I will be seen and yes to just having fun on this journey. - I am having fun, even at just 3 days, with IG4R*tards, which is reducing my anxiety greatly about growing a fitbody biz through social media.