Russ’ Day 2 Hook Writing Lab

Addiction and a wake up call

Step 1 — Curiosity Hook

What it is: Challenge a common belief with your new reality.

Everyone thinks retirement is a dream. Here is what I am learning…(purpose and time management are integral)
Since I have young kids, I need to be on dad duty and structure their days and mine.
Since the NYSTRS takes up to six months to create my pension checks, money is tight and I need to budget and find extra income.
Since my wife still has 10 years to go, I need to learn how to be a stay at home hubby taking care of things she used to do.

I thought being an addict meant I was broken until I found out how to use obsessive compulsiveness as a superpower.
Investing in coaching is pointing to me to a more clear purpose
Perfectionism keeps me up at night to do my homework with detail, however much I’m still not sleeping enough

Step 2 — Knife-Edge Hook

What it is: The thing you almost did—then the decisive move that saved your ass

I almost lost myself in drugs, instead, I embraced that part of my addiction to find recovery.
Six years in a dark place almost left me bankrupt and homeless till I asked for help and found a better way

I almost started believing my social workers toxic advice but instead I began helping others again.
How reading, training, teaching/coaching, and sharing my journey is keeping my mind sharp and focused on my true purpose to grow and help others

Step 3 — Refusal Hook

What it is: Draw a line in the sand. No to the old path; yes to the better one.

I refused addiction. I choose bodybuilding and martial arts.
How bodybuilding amps me up and reminds me how it feels to be alive.
How training and meditation centers me and keeps me level and able to see what’s important in life.

I am saying no to worrying about how I will be seen and yes to just having fun on this journey.
I am having fun, even at just 3 days, with IG4R*tards, which is reducing my anxiety greatly about growing a fitbody biz through social media.