Let's discuss how to become the CHOSEN agent of choice. I’m training today on something I call the Instant Impression One-Sheet. This is a continuation of the previous 20-minute training video, where I discussed leading with "purpose" as an agent. [Excuse the dim quality] This is a simple 8.5 × 11 that I use in a few different ways: - buyer consultations - listing appointments - pre-listing packets - or mailed bimonthly to your Cool 300 in a manila folder The purpose of this one sheet is simple: to help you articulate your character, credibility, and commitment — without selling. This tool supports my bigger theme of building a purpose-centric business, not a sales-centric one. Here’s how it works. Side One = Character - On this side, you share your mission or personal story. This humanizes you and showcases who you are, not just what you do. On that same side, you also show: - a real closing - a testimonial This side answers the question: “Can I trust you as a person?” Side Two = Credibility + Commitment This is where most agents stop short. On this side, you clearly state three personal promises — promises that actually relate to who you are. If you fail at any point, you give the client $100 on the spot (or whatever amount you’re comfortable with). For example: Imagine a promise where you always show up on time. If you’re late, you give them $100 on the spot. You could even show up two minutes late on purpose once — hand them the money — and watch their jaw drop. The money isn’t the point. The point is that you instantly become: - memorable - trustworthy - their agent of choice - and the agent they refer There’s also a natural level of reciprocity created. On my one sheet, I also include specific performance guarantees, such as: - You will save at least $5,000 off the home you purchase, or I will give you $1,000 at closing. - This will be the best selling experience you’ve ever had, or I will give you $1,000 at closing.