YOU don't need to be the expert! All you need is the VISION of the MOVEMENT! But dude? What exactly is a movement? It is a CHANGE you want to see in the world... ...even if the change is SMALL In fact... a SMALL MOVEMENT feels doable! (I'm not against big missions, but I like to start with small ones first.) A SMALL MOVEMENT = CHANGE + DIFFERENT + DESIRABLE OUTCOME Something must be done DIFFERENTLY and the OUTCOME must be DESIRABLE to people. Now... You might be thinking? "Damn, Sago! Is that all? 😀How in the heck do I come up with that? It sounds easier to dump a bunch of content into my community!" I feel ya. I'm going to make this MUCH SIMPLER for you. This will be a huge advantage. Do ya know why? NOBODY wants to share "more content", but they do want to share a MOVEMENT that is different and has a desirable outcome for people they care about. This helps your community GROW all by itself. It also means you can BRING IN experts, content and ALL the things you need for a community WITHOUT needing to do it YOURSELF! They WANT to be part of a MOVEMENT! So... Let's break this baby down and make it simple. This has worked super well for me. Take an OUTCOME you KNOW other people WANT... Find out WHAT THEY HATE about "how to get there" and make your movement about a DIFFERENT PATH TO GET THERE... Using one or more of the following OUTCOME MODIFIERS: Who, What, When, Where, Why and/or How Let me use an example from one of our Flames: @Jeff Teegarden He is a truck driver. I also know he wants to make an income off the road. So the outcome = income That is a "mission" because it's a goal and tangible. Now we need to turn it into a MOVEMENT: 🚚Who? We can change the WHO. In this case, TRUCK DRIVERS would be Spock logical. A community for Truck Drivers who want to create income off the road sounds pretty good to me. ...EVEN IF that was the only modifier. Now... Jeff doesn't NEED TO KNOW HOW or EVEN HAVE DONE IT HIMSELF.