You need to buckle up because I am about to share some Insane info without pitching you, because i am not a GURU So, It's 6:47 am. I'm sitting in my office with the lights off because my eyes hurt from staring at funnel analytics until 2am last night. And I'm looking at this consultant's funnel. He has a beautiful landing page. A very clean VSL. Lead magnet. Email sequence. Booking calendar. Everything Russell taught us. Everything Alex would co-sign….he nailed it But his conversion rate was around 1.8%. Cost per booked call: $340. And I'm thinking: "This should be working." But then I opened his YouTube analytics. Average view duration: 4 minutes 12 seconds on a 6 minute video. And it hit me. We're building funnels for people who will sit through a 40-minute VSL. But we're marketing to people who won't watch past minute 4. And this is because of tiktok and IG reels We're still playing like it's 2019. So here's what I realized sitting there in the dark. The traditional funnel is dead and i know that you have heard about this so many times Not because it doesn't work. Because nobody makes it to the part where it works. Be honest with yourself…Can you watch a 40 mins VSL? Be honest. Now, let me show you what I mean. The old funnel (what we're all still doing): YouTube video → Landing page → VSL → Lead magnet → Email sequence → Book a call Looks good on paper. Here's what actually happens: Let’s say that 100 people click your YouTube link. 68 bounce within 8 seconds because your landing page takes too long to load or they see a form and their brain goes "not now." Of the 32 who stay, 19 click play on your VSL. Of those 19, 4 watch past minute 3. Of those 4, 1 books a call. You just spent $340 to get 1 booked call. it's crazy And that call has a 40% show rate because they don't remember who you are by the time Thursday rolls around. This is what's happening to consultants right now. Everywhere. And everyone's solution is: "Make a better VSL. Write better emails. Optimize your landing page."

This time last year, we had no idea what 2025 would bring. The NICU stays. The sleepless nights. The prayers. The tears. Two months of watching our little girl fight before we could finally bring her home. And now here she is. Smiling in her grandpa's arms. Wide-eyed at the Christmas lights with grandma. Waving at the world like she owns it. Grandparents, aunties, uncles, in-laws, everyone under one roof. My real gift this year isn't under the tree. It's her. It's having our family together. It's watching the people I love most hold the person I love most. Wishing you and yours an incredible and very Merry Christmas. Whatever this year brought you, I hope today brings you peace, love, and the people who matter. To the BBC family, I didn't expect to feel this connected to a group of people I've never met in person. But here we are. 600+ deep and it already feels like something special. Next year, we're going to look back at this moment and be amazed at how far we've come. Together. Merry Christmas!!! 🎄🥂 Hold your people tight, and be as present as you can be today! 🫂 - David 🫶🏾