Your consulting offer isn't converting because you're selling to 2019 attention spans in 2025.

Roman Mbaka

6d • 💬 Discuss

You need to buckle up because I am about to share some Insane info without pitching you, because i am not a GURU

So, It's 6:47 am.

I'm sitting in my office with the lights off because my eyes hurt from staring at funnel analytics until

2am last night.

And I'm looking at this consultant's funnel.

He has a beautiful landing page. A very clean VSL. Lead magnet. Email sequence. Booking calendar.

Everything Russell taught us. Everything Alex would co-sign….he nailed it

But his conversion rate was around 1.8%.

Cost per booked call: $340.

And I'm thinking: "This should be working."

But then I opened his YouTube analytics.

Average view duration: 4 minutes 12 seconds on a 6 minute video.

And it hit me.

We're building funnels for people who will sit through a 40-minute VSL.

But we're marketing to people who won't watch past minute 4.

And this is because of tiktok and IG reels

We're still playing like it's 2019.

So here's what I realized sitting there in the dark.

The traditional funnel is dead and i know that you have heard about this so many times

Not because it doesn't work.

Because nobody makes it to the part where it works.

Be honest with yourself…Can you watch a 40 mins VSL? Be honest.

Now, let me show you what I mean.

The old funnel (what we're all still doing):

YouTube video → Landing page → VSL → Lead magnet → Email sequence → Book a call

Looks good on paper.

Here's what actually happens:

Let’s say that 100 people click your YouTube link.

68 bounce within 8 seconds because your landing page takes too long to load or they see a form and their brain goes "not now."

Of the 32 who stay, 19 click play on your VSL.

Of those 19, 4 watch past minute 3.

Of those 4, 1 books a call.

You just spent $340 to get 1 booked call. it's crazy

And that call has a 40% show rate because they don't remember who you are by the time Thursday rolls around.

This is what's happening to consultants right now.

Everywhere.

And everyone's solution is: "Make a better VSL. Write better emails. Optimize your landing page."

Wrong.

The problem isn't the funnel.

The problem is we're asking for too much attention in an attention deficit world.

Here's the new way this has to work in 2026 and beyond.

I'm calling it the Micro-Commitment Funnel.

And it's based on one principle:

You can't ask someone to give you 40 minutes of attention when you haven't earned 40 seconds.

So instead of one big ask (watch my VSL, give me your email, book a call), you make a series of tiny asks.

Each one so small that saying yes feels easier than saying no.

Let me walk you through it.

STAGE 1: The 60-Second Qualifier (YouTube/Instagram)

This is where most people screw up.

They make educational content.

"5 ways to scale your consulting business."

"How I hit $50k months as a consultant."

Nobody cares.

Not because it's not valuable.

Because they can't tell if it applies to THEM yet.

Here's what works….

You make content that self-qualifies.

Not education. Diagnosis.

Example (for a consultant who helps other consultants scale):

Bad YouTube video title: "How to scale your consulting business to $30k/month"

Good YouTube video title: "If you're stuck at $8k-$12k/month as a consultant, it's because of this"

See the difference?

The first one is for everyone.

The second one is for someone at a very specific revenue level.

And here's the magic:

Only people at that revenue level will click.

Everyone else self-selects out.

Now you're not getting 10,000 views from tire kickers.

You're getting 800 views from your exact avatar.

In the video itself, you do this:

First 15 seconds: "If you're a consultant doing $8-12k/month, you're stuck in what I call the capacity trap. You're probably working 60 hours a week, taking too many 1-on-1 clients, and you can't scale because you're maxed out on time. Sound familiar? Here's why that's happening and what the $50k/month consultants do differently."

Next 45 seconds: Break down the problem in a way that makes them go "holy shit, he's describing my life."

Then the CTA at 60 seconds:

"I put together a 90-second self-assessment that'll tell you exactly which part of your business is the bottleneck. It's free, takes literally 90 seconds, and at the end you'll know if you're stuck because of your offer, your pricing, or your delivery model. Link in the description."

That's it.

60 seconds. One micro-commitment.

Not "watch my 40-minute training."

"Take a 90-second quiz."

The friction is so low that 30-40% of people who watch will click.

STAGE 2: The Diagnostic Tool (Landing Page)

(you can steal all of this if you want…I am just a messanger)

They click the link from YouTube.

They land on a page.

No video. No long copy. Just this:

"Answer 6 questions. Find out what's actually holding you back."

Question 1: What's your current monthly revenue? ($5-8k / $8-12k / $12-20k / $20k+)

Question 2: How many 1-on-1 clients are you currently serving? (1-3 / 4-7 / 8-12 / 12+)

Question 3: How many hours per week are you working with clients? (10-20 / 20-30 / 30-40 / 40+)

Question 4: What's your average client project value? (Under $2k / $2-5k / $5-10k / $10k+)

Question 5: How long have you been at your current revenue level? (Under 3 months / 3-6 months / 6-12 months / 12+ months)

Question 6: What do you think is your biggest bottleneck right now? (Finding clients / Pricing / Delivery / Scaling systems)

That's it. 6 questions. Takes about less than 90 seconds.

Then on the results page:

"Based on your answers, here's your bottleneck: [Capacity Trap / Pricing Problem / Offer Confusion]"

And here's the key:

You don't pitch them anything yet.

You just give them the diagnosis.

"You're in the Capacity Trap. This means you're trading time for money at a rate that caps your income at around $12k/month. The consultants who break through this do 3 things differently. Want me to send you a breakdown?"

Micro-commitment 2: "Yes, send me the breakdown."

Click yes → They give you their email.

But notice what just happened:

They didn't give you their email for a "free guide."

They gave it to you because you diagnosed their specific problem and they want to know how to fix it.

Different psychology.

STAGE 3: The 3-Day Breakdown (Email)

They opted in.

Now here's what everyone does wrong:

They send 5 emails over 5 days with tips and tricks.

Don't do that.

Here's what works:

Day 1 Email (The Real Problem):

Subject: "Why the Capacity Trap exists (and why hustle won't fix it)"

Body: Short email (200-300 words max) that reframes their problem. You're not teaching tactics. You're changing their beliefs about WHY they're stuck.

Then the CTA will be something like "Tomorrow I'll send you the 3 things $50k/month consultants do differently. It's not what you think."

Day 2 Email (The 3 Things):

Subject: "The 3 things (it's not more clients)"

Body: Give them the 3 strategic shifts. But here's the key: you give them WHAT to do, not HOW to do it.

Example:

They stop selling hours and start selling outcomes
They raise prices by 2-3x and work with fewer clients
They build a delivery system that doesn't require them for every call

"These 3 shifts are what separate the $12k consultants from the $50k consultants. But here's the thing: most people can't make these shifts alone because they don't see their own blind spots. That's where I come in."

CTA: "If you want to see how this would actually apply to YOUR specific business, I'm opening up 5 spots this week for a free 20-minute diagnostic call. Not a sales call. A diagnostic. I'll look at your offer, your pricing, and your delivery model and tell you exactly which of these 3 shifts you need to make first. Book here if you want one."

Day 3 Email (The Case Study):

Subject: "How [Name] went from $9k to $31k/month in 74 days"

Body: Tell a story of someone who was in the same spot they're in. Show the before, the shifts they made, the after. Make it specific. Make it real.

CTA: "If you want help making the same shifts, I have 2 spots left for diagnostic calls this week. Book here."

That's it. 3 emails over 3 days.

Not 14 emails over 14 days.

Because attention spans are dead and you either move them fast or lose them forever.

STAGE 4: The Diagnostic Call (Not a Sales Call)

They book.

Here's what most people do wrong on the call:

They pitch.

Don't pitch.

The first 15 minutes of that call, you're ONLY diagnosing.

"Walk me through your current offer. What are you charging? How are you delivering? How many clients are you working with?"

Then you reflect back what you're seeing:

"Okay, so here's what I'm noticing. You're stuck in the Capacity Trap like we talked about. Specifically, you're undercharging by about 60% compared to market rate for your expertise, which means you need 3x as many clients to hit your revenue goal, which is why you're working 50 hours a week. The fix isn't more clients. It's fewer clients at higher prices with a different delivery model. Make sense?"

If they agree, they'll ask: "Okay, so how do I do that?"

That's when you introduce your offer.

Not before.

Because they asked.

You didn't pitch.

They pulled it out of you.

Different psychology.

Here's why this works in 2025/2026 and why the old way is dying.

Attention spans are gone.

Nobody's watching 40-minute VSLs anymore.

Nobody's reading 12-email sequences.

Nobody's sitting through hour-long "masterclasses."

They're scrolling YouTube Shorts at 2x speed while eating lunch.

So you can either complain about it, or you can build for it.

The Micro-Commitment Funnel works because it meets people where they are.

Short video. Quick quiz. Fast emails. Diagnostic call.

Each step is so small that saying yes is easier than saying no.

And by the time they get on the call, they're pre-qualified, pre-educated, and pre-sold.

Not because you pitched them.

Because you diagnosed them.

Now here's who this DOESN'T work for.

And I need to be honest about this because I'm seeing people try to apply this to the wrong business

models.

This doesn't work if:

You're selling a $47 course. The math doesn't work. You can't spend $340 per customer when your product is $47. This is for high-ticket consultants, coaches, and agencies charging $3k-$50k+.
You don't have a proprietary diagnostic. If you can't quickly identify what's actually wrong with someone's business, you can't make this work. You need a framework, a system, a way of seeing problems that your market doesn't see yet.
You're not willing to get on calls. This funnel ends with a human conversation. If you're trying to sell without ever talking to anyone, this isn't for you. The diagnostic call IS the close.
Your offer isn't clear. If you help people with "business growth" or "marketing strategy" or some vague thing, nobody's booking a call. Your offer needs to be specific enough that someone knows exactly whether they need it or not.

So now here's what I'm seeing work right now (early 2026) that'll dominate 2027:

YouTube as the top of funnel.

Not Instagram. Not TikTok. YouTube.

Why?

Because YouTube is where people go when they're actually trying to solve a problem.

Instagram is where they go to be entertained.

TikTok is where they go to dissociate.

But YouTube is where they go to learn.

And if you make 60-90 second videos that diagnose specific problems for specific avatars, the

algorithm pushes you to exactly those people.

Then the quiz pre-qualifies them.

Then the emails move them.

Then the call closes them.

Simple and Fast.

One more thing.

The reason most funnels fail isn't because the funnel is bad.

It's because the content at the top isn't specific enough.

If your YouTube video is "How to grow your consulting business," you're attracting everyone.

Which means you're attracting no one.

But if your video is "If you're a consultant stuck at $8-12k/month, here's the bottleneck," you're ONLY attracting people at $8-12k/month.

And those people convert at 10x the rate.

Not because your funnel got better.

Because your traffic got more qualified.

The funnel is only as good as the traffic feeding it.

And the traffic is only as good as the specificity of your content.

So here's what you do:

Stop building funnels for 2019 attention spans.

Start building funnels for 2025 reality.

60-second videos. 90-second quizzes. 3-day email sequences. Diagnostic calls.

Micro-commitments that compound into big commitments.

P.S. If you're running a traditional funnel right now and wondering why your cost per call keeps climbing, it's not you. It's not your ad creative. It's not your landing page. It's that you're asking for too much attention too fast. Cut everything in half. See what happens.

Ask heavy questions if you have in order for you to gain clarity

i am open to any of them

As always

I am Rooting for you

Roman

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