I run a distillery in remote WA and we're building a formalised sales program from scratch. AI's moving fast and I'm trying to work out where it genuinely fits versus where it'll just make us look like everyone else. We've got two distinct branches, and I suspect AI plays differently in each: 1. Trade sales (bottle shops / on-premise) Small, relationship-driven retail. The dream is: AI handles top-of-funnel research and personalised outreach, flags the warm ones, and my in-person rep follows up to close. I'm wary of full AI cold calling here — it can read as off-brand fast in a trade this relationship-led. I'm more interested in AI-assisted research and email personalisation (warm-up, not replacement) than full automation. Keen to hear if anyone's drawn that line and where. 2. B2B corporate gifting (hampers) We sell gift hampers to large-ticket vendors — real estate agencies, car dealerships, etc. The buyer is usually the boss, but the day-to-day contact is the admin officer who routes the emails and, frankly, gets stuck building the hampers en masse (not their favourite task). We'd ideally have AI research all relevant contacts in our radius, scrape emails, and somehow create personalised emails to each potential lead. 3. B2C - We run Klaviyo email newsletters to our ~1300 subscribers. We're starting to use more automation. Our latest angle is to have me record an update video (5min or less), then use descript and claude analyse the transcript break the video into: YT long form, YT shorts, IG shorts and klaviyo email copy. My questions for the group: - For relationship-driven trade, what's worked beyond generic email blasts or AI callers? - For B2B gifting, has anyone used AI to win the boss and reduce friction for the gatekeeper who actually does the work? - How are you using AI within your B2C emails/marketing/lead gen? - What should we avoid?