SEO agency owner, trying to get HVAC clients from Australia so currently running meta ads and it's been about 7-8 days my daily spend is A$75 with all campaigns set to ABO with each adset from each campaign spending A$15 yet my KPIs don't look so good (leads campaign with conversion goal as booked call and traffic to website only not lead forms, reason simple it brought a lot of tire kickers and bots in the past): TOFU Campaign (3 adsets, each adset with only 1 ad, founder led specifically calling out HVAC owners in AU and instead of selling first I answer their pain points like X reasons why are you not ranking for ducted installs in google; broad targeting - Age 25-50, Male, Sydney, Brisbane, Melbourne): Amount spent = A$280 Impressions = 5692 Reach = 3134 Views = 5945 Clicks = 160 CTR = 2.81% CPC = A$1.75 Call booked = 1 (from a cleaning company who didn't show up despite automated SMS and email follow-ups) MOFU Campaign (only 1 adset with 1 ad with again clear callout; re-targeting only to landing page visitors and TOFU ad viewers who have watched at least 10secs and 25% of the ad videos): Amount spent = A$100 Impressions = 964 Reach = 193 Views = 929 Clicks = 26 CTR = 2.7% CPC = A$3.87 Call booked = 0 BOFU Campaign (only 1 adset with 1 ad with again clear callout; re-targeting only to landing page visitors and MOFU ad viewers who have watched 50% of the ad videos): Amount spent = A$45.68 Impressions = 319 Reach = 20 Views = 288 Clicks = 1 CTR = 0.31% CPC = A$45.68 Call booked = 0 Landing page again very simple and mobile optimized with 1 CTA to book a call, clear callouts in the headings who it is for and who it isn't for, VSL in the hero section itself, social proof and video testimonials of other clients we've worked with. [Landing page Link] Am I on the right track or am I missing something?

I started running ads Last week, and got my first lead coming in from LinkedIn ads. This has been months in the making finally now at the ad running stage!

Hey everyone! John has had some urgent matters come up that have taken his focus away from the group this week. I've offered to help out, answer any questions, and keep the group ticking while he's gone. As an FYI, I run an agency in Australia doing 100k/month, and I also advertise solidly on Meta and run a lot of video ads for my own clients there. If a mistake has been made in agency land, you better believe I've made it, haha. So if you've got any questions, just put them in the thread below. I won't be taking the weekly group calls; I'll let John get back to you guys and let you know if that's still on.

Hey guys, Ive just uploaded a new lesson HERE that I wouldn't mind getting some feedback on. It covers the process involved in terms of establishing market fit. Establishing market fit is essential because it validates that a service solves a real, significant problem for a specific audience willing to pay for it. This is core to the fundamentals of the topic being covered in this module - positioning.

I’d like to get some grounded input from people actually running paid acquisition in regulated, high-trust niches. For context: I’ve been working for ~8 years in the DACH region (Germany, Austria, Switzerland) with two verticals: 1) Law firms 2) Wealth / asset management firms Up to now, our strongest and most reliable growth channels have been: – Google Local SEO – International SEO – YouTube authority content All fully tracked via WhatConverts — so this is based on real data, not assumptions. Going into 2026, I want to deliberately expand into paid acquisition: – Google Ads – Meta (Facebook / Instagram) Ads – potentially LinkedIn Ads Since John recommends Meta Ads as a primary acquisition channel inside Tonvaro, I'm considering whether this channel is suitable for my two niches. My current thinking: Law firms: Decision cycles can be short only when there’s a clear legal trigger (e.g. disputes, tax issues, urgent matters). In those cases, Google Ads make obvious sense. For more strategic legal services, decision cycles are long and trust-driven. Wealth management: Decision cycles are almost always long (months, not days). Trust, reputation, authority and personal chemistry matter far more than immediacy. That’s where my hesitation with Meta Ads comes in — especially as a primary acquisition channel: – high-trust services – conservative decision-makers – long sales cycles – reputation-sensitive markets – DACH audiences that tend to resist aggressive push advertising If I go deep into learning Meta Ads inside this group, it would naturally translate into client implementation — but only if it truly fits these verticals. So I’d love real-world feedback: – Has anyone here successfully used Meta Ads for law firms or wealth managers/financial industry? – Was Meta used as cold acquisition or mainly as retargeting / authority amplification? – What kind of offer or funnel actually produced high-quality leads (not just volume)? Looking forward to insights from people with real data and experience — not just theory.