Hi, great question. I use it where I set a goal to lose a certain amount of weight. I find there are so many emotions around losing weight, where it is not always about losing the weight itself. The first step is familiarize yourself with the tool and then go for something small like a 3lb weight loss. Then use the tool to create a version of yourself who is 3 or 5lbs lighter. Then have patience as you become that person.