Last week on coaching, we were talking through the idea of direct CTA posts and whether, when someone drops a keyword, we should just give them the thing right away or actually slow down and have a conversation first. And I want to update my thinking. I’m learning right now from a top enroller in her company in Australia and New Zealand, and even she tested the whole “drop a keyword and send the link with no context” approach. It didn’t work. And I think that matters to share with you. Because if someone at that level has already tested it and found that it doesn’t convert well, that’s worth paying attention to. What she has found works better is leading with connection. Leading with conversation. Making sure it’s actually a fit. Not assuming that just because someone engaged with a post, they’re automatically ready for the next step. Why? Because people do not want to feel processed. They want to feel seen. They want to feel like there’s an actual human on the other side of the screen. And especially in the kind of businesses we’re building, relationship still matters. So for those of you who were on coaching last week, I’m going to sing a different tune here: Have the conversation. If someone drops the keyword on a direct CTA post, don’t skip straight to the link or the cart or the pitch. Start the conversation. Connect. Ask. Qualify. Make sure it’s a fit. That doesn’t mean make it weird. Or drag it out and overcomplicate it. It just means we don’t bypass the relationship part in the name of speed. And I also want to say this because I think it’s important for all of you to hear: You are allowed to test things. You are allowed to try strategies. You are allowed to believe something will work and then realize it doesn’t. And when that happens, you are allowed to adjust. This is what it looks like to grow in business. You test. You learn. You refine. You get better. So yes, I’m updating my stance. And I think that’s a good thing. We are not here to cling to methods just because we said them out loud once.

Happy New Year, friends 💛 I’m really grateful you’re here, and I want you to know how hopeful I feel about this year ahead for this community. As we step into 2026, I want to gently name something I believe deeply — learning how to use social media with intention is becoming an important skill for those who want flexibility, stability, and options in their work and lives. Not because you have to do everything. Not because you need to be perfect or loud or “on” all the time. But because when you understand how this space works, it gives you more choice. And here’s what I want you to hear clearly: You already have what it takes to learn this. Most people don’t struggle because they’re incapable. They struggle because they’re trying to figure things out alone. Skills come with time, practice, and support — and that’s exactly what this space is here for. This year, my encouragement to you is simple: stay close. Stay close to the trainings. Stay close to the conversations. Stay connected to the community when things feel confusing or slow. You don’t need to do everything at once. You don’t need to rush. You just need to keep showing up and taking the next small step. I’m really proud of the men and women in this space, and I’m honored to walk alongside you this year. Here’s to a steady, grounded, supportive 2026 — together. 💛