Pay Per Call Newbie Questions
Hi, I've been working in White Hat Lead Generation with the CPL model for 4 years now. I focused mainly on the Italian market and achieved excellent results. I would like to approach the Pay Per Call world. I have some questions: - in the Pay per Call world, what is the payout generally established on the basis of? Call length? Conversion? Calls received? - Have any of you recently tested campaigns with optimization called directly on Meta? - In general, do you recommend always going through a landing page? Thank you