Pay Per Call Newbie Questions · Bulletproof Scaling

Pay Per Call Newbie Questions

Hi, I've been working in White Hat Lead Generation with the CPL model for 4 years now.

I focused mainly on the Italian market and achieved excellent results.

I would like to approach the Pay Per Call world. I have some questions:

- in the Pay per Call world, what is the payout generally established on the basis of? Call length? Conversion? Calls received?

- Have any of you recently tested campaigns with optimization called directly on Meta?

- In general, do you recommend always going through a landing page?

Thank you

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