Don't participate, own the fu**** industry.
Everyone wants to build a brand and make millions like the big e-com whales—like our 7- and 8-figure/month clients. But nearly no one gets it... Building a brand has nothing to do with telling yourself, “Oh, I will start building a brand now...” No! Instead, it’s all about mindset. Most people who build real brands don’t even focus on “building a brand.” But because of their mindset—because they think differently than the rest—it happens automatically. In every industry, there are "market participants" and there are "market leaders." And too many people are still trapped in the mindset of a broke dropshipper... All they think about is how to find a winning product and run ads. But this is not how you get to 7- or 8-figures per month. Our clients who do 7- and 8-figures per month don’t search for winning products or better ad strategies. Instead, they focus on building a real business. They don’t see themselves as an “e-commerce guy” or “dropshipper”. Instead they see themself as a "business owner" building an ever lasting empire. They think only about one thing... “How can I become the market leader in my industry?” “How can I be Number #1?” "How can I build something that can't be copied?" "How can I build something that is unique and better then everything else?" Because nothing less is acceptable. You sell perfume? Ask yourself: “How can I build the biggest online shop for perfumes?” You sell cosmetics? Ask yourself: “How can I build the biggest online shop for cosmetics?” You sell men's fashion? Ask yourself: “How can I build the biggest online shop for men’s fashion?” If you ask yourself this question, you start to think like an industry leader instead of a participant. Now you will realize... Wait—if I only have one mediocre product that 20 other people are selling as well, running similar ads, with the same low product quality, I will never own the industry. So now you’ll think, okay... - Maybe I shouldn't just run ads... Instead, I need more people to talk about my product, partner with the biggest affiliates, buy other traffic sources like blogs etc. in my industry.