I know the holiday gifting season SEEMS like a far way off, but it's gonna be here before you know it. That said, it is the perfect opportunity to thank your current clients.... You have an idea for something you would love to create. Don’t worry yet about whether you know how to make it. Tell me: What is it? Who gets it? Roughly how many? When would you need it? I’ll help identify the first production questions we would need answered before anyone starts sourcing it.

A lot of businesses have valuable ideas trapped inside presentations, PDFs, courses and calls. Framework Decks are one way to change that. Instead of asking what should go on 54 cards, start with the part of your expertise people need to DO something with. Maybe you have a decision process clients repeatedly use, a set of questions that changes the conversation, or a sequence you teach every time you work with someone. The deck only makes sense if putting that thinking into someone’s hands makes it easier to use. Tell me one method, process or set of questions you already use in your business, and what you want someone to be able to DO with it when you are not in the room. I’ll help you see whether there is a physical application hiding inside it. If you’re wondering whether there is a Framework Deck already inside your business, take my 5-minute Framework Deck Discovery Test. It helps you uncover what you already have and what a deck could help people do. → https://barbarahobart.kit.com/framework

Here is the scenario: You run a paid membership and 150 people are coming to your annual event. You want members to feel more connected to one another, not just sit through presentations and leave. What role would you give the members during the event? Tell me what you want them to DO before you tell me what you would make for them. I’ll jump into the comments and help turn the strongest behaviors into possible physical touchpoints.

Think about your customers, clients or members. Is there one group you would treat differently if you were creating merch for them? Maybe they are long-term clients, top referrers, new members or people who reached an important milestone. Pick one group and tell me: Who are they, and what do you want the merch to say or do for them? Put it in the comments and let's think through what kind of merch would make sense.

Open your Drive, Canva folder, course portal or client materials and find ONE thing your audience already uses. A worksheet. A checklist. A framework. A map. An exercise. A prompt set. A progress tracker. A process. Tell me what it is and how people use it now. Then I’ll help you pressure-test one question: Would giving this a physical form make it more useful, more memorable or easier to use — or would it simply make it more expensive? Not everything needs to leave the screen. Let’s find the things that actually should.