Christmas in July I saw this mentioned in another group and forgot this was even a thing haha, When I owned my Wool shop, June/July was when the reps would come in to show us the Christmas patterns, winter yarns, etc. I used to think it was nuts, but actually it did make sense lol. And i guess if you are knitting for gifts OR you do craft fairs, shows etc. You would start now. Does anyone else do this?