If you want more eyes on your business and happy customers at your door, keeping your Google Business Profile up to date is a must. Not only does it boost your local search visibility, but it also helps folks find the right info when they need it most. Let's walk through how to keep your profile sparkling and why it matters for digital marketing agencies and small businesses alike. Why Bother Updating Your Google Business Profile? Imagine a customer checking your hours online, only to show up and find the doors locked. Or worse, they drive to the wrong address because your listing hasn’t been updated. That’s a recipe for frustration—and lost business. Google wants to help people find what they’re looking for, so keeping your details current is good for everyone. Claim and Verify Your Listing: The Starting Line 🏁 Before you can make changes, you need to claim and verify your business. Here’s how: - Search for your business on Google Maps. - If you spot your business, click on it. - Choose “Claim this business” and hit “Manage now.” - Google will guide you through verification (options might include phone, text, email, or video). - Once verified, you’re ready to roll! Editing Your Business Info: Easy as Pie 🥧 Updating your profile is pretty straightforward: - Log in to Google Business Manager. - Select your business listing. - Click the pencil icon next to the section you want to update (like hours, address, or phone number). - Make your changes and hit “Apply.” Heads up: Sometimes updates can take up to 60 days to show up, so it’s smart to check back and make sure everything looks right. Add Some Personality: Photos, Services & More 📸 Your profile isn’t just about the basics. You can also: - Add photos to showcase your space or products. - List services, menus, or products. - Post updates (think special hours, events, or health policies). - Respond to customer reviews and messages. These touches make your business stand out and keep customers in the loop.

Exclusively for my SEOSA Members! This is what a good site architecture should look like... If you have any questions, drop them in the comments and tag me!

🎯 New Resource Alert for SEO Success Academy Members! I just released the Complete LLM Visibility & Generative Engine Optimization Guide — a must-read breakdown on how to get your brand found in ChatGPT, Gemini, Claude, and Perplexity. I have researched this myself, tuned into a few experts I trust and have compiled the most comprehensive guide to date on this subject. This guide is all you need to start showing up in the AI LLMs... If you're serious about staying visible as search evolves beyond Google, this is your roadmap. ✅ Free for all members 🧠 Packed with real-world tactics 🚀 Available now in the Member Resource Hub 🔍 Grab your copy — and get ahead of the next wave of search. -- https://drive.google.com/file/d/1TRjUx7SshDIwHqnX_YycORcs_3bcgW5k/view?usp=sharing

While this is an educational and instructional community, your questions, feedback, insights, and even your own case studies would be very much welcomed in the community! If you have questions, please don't be shy in posting them! If you have a cool case study or anything else positive to share about how you were implementing what you're learning, please share these valuable insights with everyone!

🔍 **The Search Revolution is Here: From Blue Links to AI Answers** For 20+ years, we've optimized for Google's rankings. Now, AI is fundamentally changing the game. **The New Reality:** • Users want direct answers, not link lists • AI tools like ChatGPT and Perplexity are becoming "answer engines" • 87% of AI citations come from top 5 organic search results (Authoritas, 2024) • Over 60% of AI sources come from just 500 trusted domains **Enter GEO (Generative Engine Optimization)** – the art of making your content discoverable to AI systems. **Key Shifts Required:** ✅ Strong SEO fundamentals remain critical (your foundation) ✅ Content must be AI-parseable and contextually rich ✅ Syndication to high-authority publishers is now a GEO strategy ✅ Video content increasingly feeds AI discovery engines (74% of marketers now repurpose video for AI) ✅ Human expertise and authorship signals outweigh generic AI content **Bottom Line:** GEO isn't replacing SEO – it's evolving it. Success requires a dual strategy: visibility in search AND inclusion in AI-generated answers. The future of search won't be a list – it will be a lens. But if you don't invest in strong SEO today, your content won't even be in the frame. 💡 How is your organization adapting to the AI-first search landscape? #SEO #GEO #AI #DigitalMarketing #ContentStrategy #SearchMarketing #GenerativeAI Additional reference here: https://www.linkedin.com/pulse/future-seo-ai-world-navigating-shift-from-search-answer-goldstein-c3xdc