Here's what's holding you back...
Most businesses think they need better sales teams. Or a magical marketing strategy that will get them more leads. After further reflecting and talking to hundreds of cleaning companies, it’s been my observation that what separates industry giants from small mop-and-pop companies comes down to one thing: the right data. Because the companies that master data—how to capture it, analyze it, and act on it—are the ones that close more deals with less effort. Take commercial cleaning, for example: Who’s the decision-maker? When is their renewal date? What pain points would make them switch vendors? Are they expanding, relocating, or outsourcing for the first time? If you don’t know these things, you’re guessing. And guessing isn’t a strategy. Now, imagine if your cold callers weren’t just dialing numbers but extracting insights. AI instantly analyzes what worked and what didn’t, so your team improves faster. Every call feeds into a central system, giving your business the exact data points needed to close deals. Follow-ups are no longer generic—they’re strategic, hyper-personalized, and based on real-time intel. That’s how you win. In the next 1-5 years, the companies that own their database will dominate their industries. They’ll close contracts faster, consistently, and at scale—just like the $50M facility management giants who then subcontract the work. The future isn’t just about selling. It’s about knowing exactly what makes a client say "yes." Are you collecting the right data? Or are you leaving money on the table?