The 3 Non-Negotiables of a Recession-Proof Service Business Everybody talks about side hustles. Extra money. “Just in case” income. That’s why most of them fold the second the economy shakes. If you want something that actually lasts—a business that doesn’t care about Wall Street, layoffs, or the next recession, then you need these 3 non-negotiables: 1. High Demand You don’t chase trends. You solve needs. People don’t want lawn care, pest control, HVAC, or car repair. They need it. Cut grass, working AC, running car. Non-negotiable. 2. Low Barrier to Start You don’t need investors or shiny tech, You need a skill people value + the willingness to show up. - Minimal equipment. - Learn fast, earn faster. - Knock doors, post online, shake hands. Most people overcomplicate this part. Just start. - 3. Repeatable & Recurring Cash flow wins. Period. One-off jobs are cool, but the goal is contracts and cycles. - Weekly lawns. - Monthly cleaning. - Seasonal pest control. This is how you stop chasing customers and start stacking predictable income. If your service checks all 3 boxes, congrats. You’re not building a side hustle. You ’re building a recession-proof business. if it doesnt, back to working on your foundation!

@Jay Freeman Finally got that client I was telling you about. Gave him a discount on recurring services 45 visits @ $375 + 5 additional emergency visits @ $475 Closed quick once I led with the long-term value instead of trying to justify every line item. You were right about keeping it simple and framing it like a partnership! You should do a Live call or something

I wanted leave a tangible, honest review with receipts. I’ll be concise and to the point. Prior to utilizing the principles presented to me by Jay I was not able to make more than $300 for services and had zero predictability of where the next dollar would come from, barely surviving off of “eating what I kill”. In less than 72 hours of applying what I was taught, I landed my first retainer at $500 a month. The following week I landed my second at $750 a month. That next month I made an exponential jump, acquiring my first contract valued at $60k over the course of a year. This was all in quarter 1 of the year btw where Ive since then acquired two more contracts with a total value of $12k a piece. Being intentional and deliberate with the practices I was presented with have made me approximately $101k in contractual value from January to July. I’d be more than happy to share more receipts but this exhibition of growth has given me more value that I could’ve ever imagined. This didn’t come without trial and error on my own behalf and hardworking. I had to dedicate real time to this shit. Excuse me for the language but I am passionate about solutions that actually work because in this day and age everything is fabricated, Ai generated fake guru bs. I say all that to say this, if you’re serious about changing your financial situation and taking your business to the next level, Jay is who you need to speak to. Be blessed.

Met a service biz owner doing $100K/month. Still broke. Said: “We can’t grow. Too much overhead. Too many clients ghost after the first job.” I asked: “What’s your LTV? How many come back?” He said: “No clue. We just keep running ads.” Bruh. That’s your competition. No backend. No systems. Just vibes and invoices.

Let’s keep it a buck… If your business doesn’t have a properly optimized Google My Business profile, you’re literally invisible to the people trying to spend money with you. Think about it. When someone searches “ceramic coating near me” or “wedding photographer in Atlanta,” Google gives them 3 options. Not 30 Not the most experienced company Not the one with the best-looking Instagram Just 3. Those top listings, called the Local 3-Pack, get more than 70 percent of the clicks. Period. So even if you’ve been in business for 10 years, someone who started 90 days ago and optimized their profile will take your spot. They show up They collect reviews They respond to every message They close deals while you’re wondering why the phone stopped ringing And here’s the crazy part… Most of this doesn’t cost a dime. All you need is: - A fully completed profile with the right keywords - Photos and posts uploaded regularly - Consistent reviews from real people - Accurate service categories and location targeting You’re not losing because your work is weak. You’re losing because Google forgot you exist.