28d • Growth Lab
RECESSION PROOF Framework
The 3 Non-Negotiables of a Recession-Proof Service Business
Everybody talks about side hustles. Extra money. “Just in case” income. That’s why most of them fold the second the economy shakes.
If you want something that actually lasts—a business that doesn’t care about Wall Street, layoffs, or the next recession, then you need these 3 non-negotiables:
1. High Demand
You don’t chase trends. You solve needs. People don’t want lawn care, pest control, HVAC, or car repair. They need it. Cut grass, working AC, running car. Non-negotiable.
2. Low Barrier to Start
You don’t need investors or shiny tech, You need a skill people value + the willingness to show up.
- Minimal equipment.
- Learn fast, earn faster.
- Knock doors, post online, shake hands. Most people overcomplicate this part. Just start.
3. Repeatable & Recurring
Cash flow wins. Period. One-off jobs are cool, but the goal is contracts and cycles.
- Weekly lawns.
- Monthly cleaning.
- Seasonal pest control. This is how you stop chasing customers and start stacking predictable income.
If your service checks all 3 boxes, congrats. You’re not building a side hustle. You ’re building a recession-proof business.
if it doesnt, back to working on your foundation!
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RECESSION PROOF Framework
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