Charlie, need your honest opinion: I’ve grown my architectural business almost entirely organically ( 18k on IG, 2k on FB, consistent referrals, and historically good sales) But the last 3 months have been very bad. Before I run money into ads, I want to double-check this with you: How do you assess whether an offer that worked organically is truly “proven” for paid traffic? My offer sells well when I’m in conversations or when I get referrals, but I’ve never used paid traffic before. What signals should I look for to know whether Facebook ads can profitably scale a service business like mine (architectural design + construction for investors)? What would you validate first? As haven’t got more than 2 clients from meta (organically) and mostly shows like proof for client nurturing. @Charles Tichenor

@Charles Tichenor Thanks a lot Charlie :)

Just added you @Bill Widmer ! :)

Hey Bill. What do you think about this one? Just replacing the photo? Maybe? @Bill Widmer

@Bill Widmer Yes I liked the text layout though! :)

@Mindy Molein I don’t have an international card. Otherwise I would have. Sometimes I struggle with online payments! :)

@Mindy Molein I feel your pain :) I’m in Mexico right now!

@Rositsa Aleksandrova I’ve noticed that a lot of very talented people (like you are) sometimes struggle when it comes to defining their own passions or interests. Maybe that’s just part of the journey: figuring it out piece by piece while staying open to new directions. :) and just finding your own north star and going all in!

@Rositsa Aleksandrova That’s great! Just keep up with what you’re doing. I love this one by Joseph Campbell: “Follow your bliss and the universe will open doors where there were only walls.“