Afternoon gang, holiday done, finally back in the UK and refreshed ready to roll! I wanted to share something I was thinking about whilst I was away.... Too many people focus on low leverage tasks. Ask yourself 'What's the 20% of work you can do, that will give you 80% of results' Here's an example: You send out 30 DM'S on social media and it takes you an hour to do. You might get 1 or 2 replies. BUT WHAT IF... Instead of that, you spent that same hour, creating videos and you posted them on socials? That sort of content is 'one to many.' You might get 500 views and onboard several clients. Plus those videos will keep generating leads and conversations for weeks, months, years potentially. You need to ask yourself - Am I using a 'high leverage approach' or not. Volume and action is something we speak about a lot. If you know it's a numbers game, how can you do bigger numbers? Straight away that mindset shift is absolutely HUGE! Posting a single post on socials and thinking - 'Hey I posted my post, I'm good for today' and you pat yourself on the back and tick off that task for the day... that's a big mistake. Alex Hormozi talks about 'high value' tasks and his mentor once told him, his numbers were far too low. Alex Hormozi now posts around 35,000 pieces of content a year that works out to around 100 a day. That's insane. He has a team of people helping him hit those numbers. BUT.... There's a lesson to be learned from this. Most people play small. They play way too small, but they think they're doing enough. If it's just a numbers game (and it is) then to increase your leads and conversations - the answer is to post more! Way more! More posts = more opportunity to be seen = more trust built = more conversations = more business = more money banked. If you created a talking head video where you talked about a topic your ideal client avatar cares about for 5 minutes all you have to do, is chop that video up into smaller videos and you have 5 different pieces of content.