Hypothetical: 150 people are attending a workshop that you're hosting. Budget: $18 per person. The product has to do two things: 1. It must be used during the workshop. 2. It must have a legitimate reason to go home afterward. What would you make? No defaulting to the usual suspects (mug, pen, t-shirt, cap) just because they fit the budget. Tell me the product, how it gets used in the room, and why someone would still want it a month later.

If I took your logo off, what would still make the product feel like yours? Pick the strongest one for your business. Then tell me what product you’re picturing. I want to see whether your brand is built into the idea—or only printed on top of it.

If you could create one physical product for your business right now and it could do one job really well, what would you want that job to be? Vote for one. Then tell me what kind of business you have in the comments. I want to see whether the product you’re picturing actually matches the job you chose.