Hey Yall! My name is Rachel Kimsey. I’m an actor, voice actor and coach and I’m here because I’ve never really understood what my brand is or how I am perceived. My Why is to build connection and community. My pillars are Empathy, Education and Entertainment. Since having kids I’ve posted a lot more to stories than to the main grid, which I need to change, but I think this post is fairly accurate to who I am.

Hi! My name is Theresa! I am a facialist and small-business owner with a private skincare studio going on 3 years! My why for content creation is, ultimately, my why for my business: to help women of color feel confident in their skin. Although, I have always seen content creation as a means to an end. It's always been the thing I know I *have* to do to help grow my business and reach clients. I really want to change that narrative and feel instead like content creation is something I get to do as a way to connect with clients. My brand pillars? So, this is definitely something I haven't totally honed in. I will share what my goal is on this front: cats, skincare, and calmness. Lastly, a piece of content I am most proud of! This is a video that took me like two weeks to put together lol but it also brought me a ton of clients to my business: TT link: https://www.tiktok.com/t/ZTUwju25C/ IG link: https://www.instagram.com/reel/DWFSro9kjsh/?stkn=MzRlODBiNWFlZA== Anyways, I'm excited to be here and learn from Fran! I've been a huge fan since her "how to apologize video" on YouTube! I don't know if that's a well known one but it was a great one that made me a lot better at apologizing. So, thanks so much Franchesca!

Hi there! My name is Christina and I'm a former techie, always writer trying to figure out my next step. I’m going to be working on how my experiences and strengths can support my brand’s why’s - making people think, building community, and inspiring confidence (maybe change too?). My brand pillars are empathic, smart, and authentic. I have my own blog I’ve been writing in for years to an extremely small audience- shout out to my fam and friends. My most recent post is one I’m pretty proud of here. So excited to be on this journey with all of you!

Hi folks! My name is Maybe Burke (she/her). Currently on hiatus from making content regularly, hoping this course can help me get going again with purpose and intention. I run my own consulting and speaking business, Believe In Maybe, and mostly use social media to leverage gigs and clients. My brand's why? I give people the words they don't have. My expertise has been taking complex topics, usually around gender and social justice, and helping people gain the vocabularies to talk about them. In line with that, I thinks my content pillars are: Social Justice, Education (or Explanation?), and Humor. (If you're laughing, you're learning.) A recent proud post for me was my YouTube video about detransition: https://youtu.be/4QOij38FYqs?si=6Vdf9obE_OC4nUQ8 The title is "How People Detransition," but the video is a bit of a bait and switch to talk about how uncommon detransition is, and all the reasons trans people might participate in what would be seen as detransition. So excited to meet all y'all and see what you're working on!

Hey friends! Just to clarify, there’s a homework prompt at the end of part one that includes making an introduction post with specific prompts about your brand & content. Happy to see folks introducing themselves but want to make sure everyone knows there are specific prompts related to the course materials. Please make sure you’ve completed part 1 before posting your intro/homework post. Thanks!