Question: Has anyone been able to get category qualification approval on TikTok by following the instruction provided for TikTok Shop Setup with the BeautyBoss Shop Playbook? I continue to be rejected by TikTok because of the FDA document is not acceptable. I think it has to do with the FEI document data not matching the Manufacturer on the label. Anyone has feedback??????

Let’s be honest… Running ads is easy. Building a profitable brand is not. Here’s why most eCommerce brands struggle, even after launching and spending on marketing: 1️⃣ They Run Ads Without a Foundation Ads don’t fix a broken store. If your website doesn’t build trust, load fast, or clearly explain the product value, no amount of Facebook or TikTok ads will save it. Marketing only amplifies what already exists. If the store is weak, ads will just amplify the weakness. 2️⃣ They Sell Products, Not Solutions People don’t buy products. They buy outcomes. Instead of saying: “High-quality waist trainer” Say: “Designed to enhance your shape and boost confidence instantly.” The difference? Emotional positioning. 3️⃣ No Clear Target Audience Most brands try to sell to “everyone.” When you market to everyone, you convert no one. A winning brand knows: Who they’re targeting What problem they’re solving Why someone should care Without this clarity, ads become guesswork. 4️⃣ They Expect Profit Too Fast Ads are testing tools first. Scaling tools second. Many new store owners panic after 3–5 days of no profit and shut everything down. Real brands test: Creatives Audiences Offers Pricing Landing pages Profit comes after optimization, not before it. 5️⃣ Weak Offer Even average products can sell with a strong offer. But a weak offer (no urgency, no bonus, no guarantee, no reason to act now) will always struggle. Your offer must answer: “Why should I buy this TODAY from YOU?” 6️⃣ No Brand Trust No reviews. No social proof. No brand story. No clear policies. Would you confidently enter your card details on your own website? 7️⃣ They Rely Only on Paid Ads If ads stop, sales stop. Strong eCommerce brands build: Email marketing Retargeting Organic content Community Paid ads should support the brand, not carry it alone. NOTE: Marketing doesn’t create demand. It captures and directs it. If your brand is struggling, don’t just increase ad budget. Fix the foundation first.

The scammers and self promoting is getting out of hand and reporting it to people who haven’t been active in weeks if not months is NUTs!