So excited to hear what everyone is going to share about this topic! Iβm majoring in Communications and itβs been difficult to explain what Iβm learning π. As communication is everywhere. But I thought it would be helpful to share a theoretical framework to bounce off in our conversations. Probably many of you are familiar with it but I think itβs still good to share :) There is the main communication theory which involves encoder/sender and decoder/receiver. Messages are sent through a medium/channel (face-to-face, phone, tv, social media etc.) and messages get interfered by noise (external - loud room, internal - mental distraction, and semantic - use of jargon, slang, idioms). In the case of miscommunication we need to pay attention to the medium we choose to use and most importantly being aware of various noises. But also, there is a famous saying by Canadian communication theorist McLuhan - βthe medium is the messageβ - meaning that the choice of the medium we use will carry the message on its own. In the case of the printing press (books) the message is uniformity and continuity, because of the inherit architecture of typography and the ability to reproduce the same books. So no matter the bookβs content, the book itself will carry the message that conforms society into the unified thinking and repeats cultural trends. So when we choose a medium to share our message we need to be aware of the mediumβs message as well. Looking forward to the chat!