AI tools don’t “rank websites” the way Google does. They pull answers from places that are: - Very clear - Very specific - Easy to trust What usually gets picked up by AI: - Pages that answer one question really well - Brands mentioned naturally across multiple sites. - Content that shows real expertise, not fluff. What almost never works: - Generic blog posts - Thin service pages - Old SEO tricks with no real signal If you build content that is easy for humans and easy for machines, you win twice. Curious to see how this changes agency offers over the next year. If you want, I can share what types of pages AI tools reference the most right now.

They sell SEO as a one time fix. SEO is not a switch. It’s a system. Clients get frustrated when: - Nothing happens for months - They don’t see new pages - They don’t feel movement Agencies that keep clients longer usually do one thing well. They show steady output. - New content. - New pages. - New signals. Clients stay when they feel things are moving, even before rankings jump. If you focus on momentum, retention becomes much easier.

People are now asking ChatGPT and other AI tools for answers instead of Google. Most websites do not show up there. What actually helps: - Clear helpful content - Real backlinks from trusted sites - Good site structure like schema and internal links - Being mentioned on places like Reddit The big shift is this. Content must work for people and for AI at the same time. Right now, almost no one is doing this well. In 6 to 12 months, everyone will. Early movers will win.

Most people think more revenue equals more success. But in a service business, more clients usually just means more staff and more headaches. If your costs grow as fast as your sales, you do not have a business. You have a high-pressure job. ​The secret to escaping this is Value Arbitrage. ​Stop selling your labor and start selling the gap between Perceived Value and Actual Cost. ​The Old Way: You sell a service for $1,000 that costs you $500 in manual work. You are just trading hours for dollars. ​The New Way: You provide $1,000 in value using a system that costs you $50 to run. ​This works when you provide assets instead of "work." Think about data, high-volume content, or infrastructure. These are things the market values highly, but technology has made cheap to deliver. ​The goal is to move from a 20 percent margin to a 90 percent margin. You do that by becoming a provider of systems rather than a manager of people. ​Stop building a company around manual tasks. Start building it around assets that work regardless of your personal hours.

Most agencies are trapped. They sign a client and then they have to hire a new person. This means more management and lower profits. It is a slow and painful way to grow. The best way to fix this is the White Label model. Instead of doing manual work, you use an automated engine for SEO and GEO. You put your own brand and logo on the dashboard. Your clients see it as your proprietary software. This shift allows you to: - Stop selling hours and start selling a product. - Keep 4 times more profit on every deal. - Manage 50 clients as easily as managing one. You focus on the brand and the relationships. Technology handles the heavy technical work. This is how you move from being a worker to being a business owner. Let me know in the comments if you have thought of scaling your agency by using white-labeled software 😀