Most founders design a product, get a sample and then ask, "How much should I sell this for?" That is the fastest way to go broke. In 15 years of supply chain ops, I’ve seen brands launch beautiful garments that cost ₹600 to make, only to realize that after marketing, shipping, and returns, they need to sell it for ₹2,500 just to break even. But the market only wants to pay ₹1,499. The result? Every sale you make actually loses you money. The Fix: Reverse Costing. You start with the Retail Price the market will pay, subtract your Profit Margin, and then tell your factory what the cost must be. If the fabric or construction is too expensive to fit that cost, you change the design—NOT the price. Quick Poll for the group: When you think about your next (or first) product launch, which of these is your biggest headache? 1️⃣ Finding a fabric that fits the budget. 2️⃣ Knowing what a "fair" factory price actually is. 3️⃣ Calculating the hidden costs (shipping/packaging/marketing). Drop a 1, 2, or 3 in the comments and I’ll give you a tip on how to solve it.