After careful consideration I've decided to proceed with the guide about vintage brands. The main reason why is because it was already half developed - so it just needs some formatting and rewriting - a definitely shorter work. It will present you seventy-five watch brands that meant something - and are now lost. The Lost Brands Guide covers the makers that built the foundations of modern horology — and did not survive to see it. History, movements, collectibility, and current market values for every brand. There are brands which are still active - but have been refounded or just lost the magic that they had. Here's the brand list: Abercrombie & Fitch · Accurist · Angelus · Aquastar · Arsa / Alex Reymond · Aureole · Avia · Ball · Benrus · Buler · Buren · Cauny Prima · Cortébert · Croton · Cyma · Delbana · Dodane · Elgin · Enicar · Ernest Borel · Eterna · Excelsior Park · Favre-Leuba · Gallet · Glashütter Uhrenbetrieb / GUB · Grana · Gruen · Hanhart · Harwood · Hebdomas · Helvetia · HMT · Illinois Watch Company · Ingersoll · J.W. Benson · Jean Lassale · Juvenia · Laco · Leroy · Levrette · LIP · Marvin · Mimo · Moeris · Mortima · Nicolet · Nivada Grenchen · Ollech & Wajs · Olma · Pierce · Porsche Design · Record · Revue Thommen · Ricoh · Roamer · Rotary · Ruhla · Sandoz · Sicura · Silvana · Smiths · Stowa · Tavannes · Technos · Timex · Timor · Titoni / Felca · Titus / Solvil et Titus · Tressa · Vertex · Wakmann · Waltham · West End Watch Co. · Wittnauer · Yema If you love vintage, this will be an excellent reference book to accompany you when you are treasure-seeking. More news soon!

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Enjoying my Indonesian tour with my Seiko 5 watch! 🤩

Hello guys. This is a question for you all. As some of you know, I have published my first book on Amazon, The Brand Guide, covering the 65 most significant brands of horology out there (here's the link to buy it, if you want). The book is a subset of my original production, available as a PDF ebook only on my website, TheWatchManual (dot com) - books that are way bigger, 600+ pages against 200. This means that I have to decide what to focus on next - and I have a few ideas. But I have just two hands - so I need to develop them one at a time. The question is: what's the first guide you would like to see out? - The Vintage Brand Guide, dealing with important vintage brands that have disappeared - The Micro Brand Guide, dealing with relevant contemporary microbrands - The Independent Brand Guide, showing the best independent boutique brands - The Horology History Guide, detailing the development of history, brands and people through the ages - The Complications Guide — Everything you need to know about chronographs, calendars, GMT, minute repeaters, and tourbillons. What they do, how they work, and why they matter. - The Vintage Collector Guide — How to buy, date, authenticate, and value vintage watches. A practical guide to navigating the secondhand market without getting it wrong. - The Movement Guide — Inside the mechanical watch: escapement, balance wheel, hairspring, and shock systems explained for the serious collector. - The Dial Guide — Dials, hands, materials, finishes, and patina. The most visible part of the watch, and the least understood. - The Style Guide — How to wear watches, how to build a collection, and the ten watches every collector should know. - The Materials Guide — Steel, gold, platinum, titanium, ceramic, sapphire, rubber. What the materials of a watch actually mean for the object and the collector. - The Servicing Guide — What happens during a service, what it costs, what to expect from a watchmaker, and how to protect your investment. - The Essential Watch Guide — The world's most important watches. The definitive reference for every serious collector. - The Design Watch Guide - The best watch designs and designers in a handy guide

Our newly appointed strap king @Warren Money inspired this combo today with his Alpinist shots.