How do you use AI for content creation? ✍️🤖 When I say content, I don’t mean only videos or social media. I mean any kind of creative or communicative output: writing, presentations, lessons, reports, ideas, frameworks, or media. I’ll share one example from my own work, just to make it concrete. For short-form video content, I often use AI across multiple stages: - brainstorming topics - exploring different angles within a topic - asking for several variations instead of one “perfect” idea - creating the content myself - then using AI on the transcript to improve clarity, structure, or phrasing For me, AI is less about generating the final thing and more about: - thinking better - exploring options faster - and tightening what I’ve already created I’m curious how this looks in your work. How do you use AI when creating content — in any form — and at which stage does it help you the most?

People often ask which AI tool is “the best,” and the honest answer is: it depends on how you’re using it. Right now, the three language models I use the most are ChatGPT, Grok, and Claude — and while there’s a lot of overlap between them, each one has a slightly different “personality” and strength. ChatGPT is the one I have the deepest relationship with. I use the paid version and it’s part of my daily workflow — planning, thinking, structuring ideas, writing, decision-making, and turning messy thoughts into something usable. It’s extremely versatile, especially if you learn how to work with it over time instead of treating it like a one-off prompt machine. Grok has a different flavor. I use it a lot for image generation and short visual assets that can be repurposed for marketing or content. It also feels a bit more unfiltered in how it reasons and frames ideas, and it has access to real-time information from X, which can be useful depending on the context. I wouldn’t replace ChatGPT with it — but I wouldn’t want to lose it either. Claude is very strong when it comes to long-form reasoning and detailed explanations. When I want a more careful breakdown of an idea, a structured critique, or a thoughtful expansion of something complex, Claude often shines. It’s especially good for clarity when things start getting abstract. The important point isn’t choosing one “winner.” It’s understanding that different tools are better for different cognitive jobs. Over time, you stop asking “Which AI should I use?” and start asking: 👉 What am I trying to think through right now? 👉 Do I need speed, structure, creativity, or depth? That’s where AI really becomes useful — not as magic, but as leverage. If you’re curious: which one are you using the most right now, and for what?