Another shout out to our man Peyton! Just a few few short months ago, Peyton did not have a personal brand. To my knowledge, he was not pursuing a Coaching business. He did not have a digital product. He did have a deep awareness that he had a purpose in a dream yet to be fully uncovered. Today, he has a growing personal brand, he’s building a base of fans, not followers He’s got his Coaching Business, a digital product, and sent out his first invoice, which means he’s impacting people on a meaningful level. This match is Peyton’s authentic self, a deeply caring, and deeply feeling individual who’s gone through so much on his personal journey. He has proved that you can start from anywhere without a fully clear vision and make things happen. All you need is a deep desire, and a willingness to dig in and make it happen. Proud of you, brother Peyton!

Great job Peyton, going live, staying consistent and steadily building a personal brand. Booked 2 sales calls for this week to pitch a HIGH TICKET mentorship offer. You’ve come so far in just a few months. Loving it brother 🔥🔥🔥🙌🙌🙌. Overcoming his roots, dialing in his self talk and trusting in himself despite so many challenges. It never gets old watching you win 🏆 Proud of you brother! How are you feeling??!

https://meet.google.com/uix-dnua-sud

If you’re like every other human being on the planet, you might be battling internal thoughts about your story, not mattering. Maybe you’re comparing your story to other people story, or their ability and your ability to communicate that story. If you’re struggling with content ideas, self-doubt, imposter syndrome, or anything else Maybe that’s your sign to tell your story. Whatever you’re going through, someone else is absolutely going through as well. It’s the intention and authenticity you put behind your messaging that matters when it comes to self expression. Never forget this.

this is the formula you need to start using for hooks moving forward: pain point hook → call out the exact problem they’re already living dream outcome hook → show them what’s possible if they fix it what this mean: 1. pattern interrupt → say something that stops the scroll 2. twist the knife → make the cost of staying stuck feel real 3. gold outcome → paint the win so clearly they have to keep watching example: “if ur a business owner that’s made a million dollars u need to watch this video, otherwise ur gonna end up spending an extra $100,000 in taxes — and if u watch this, you’ll end up with assets that will appreciate higher than real estate, s&p, and gold over the next seven years” that’s not luck. that’s structure. pain point, then dream outcome, back to back, before they even have a reason to swipe away. most people write one hook and hope it lands. this stacks 2-3 angles into the first line so there’s more than one reason to keep watching. your homework: pick your next video idea and write it 3 ways — pain point only, dream outcome only, then stacked. post all 3 below and I’ll tell you which one actually works.