After a pause of only a few million years, I'm back with the third part of the Daily Email House starter pack. What you will find inside: - 5-minute crash course for writing daily emails (which I initially put together for Daily Email Habit subscribers) - My #1 recommendation for the "meat" in your emails right now You can find the Starter Pack below. Any questions or comments? I'd love to know. Starter Pack Part 3

Over the past week ran we ran a contest here inside Daily Email House to find the winning... "Success you've had from an email you've sent this week." It turned out to be unpleasantly hard to make a selection, particularly because pretty much everybody had a success that illustrates a great behavior or attitude if you wanna have long term success with a personal email list or online biz: - @Shaina Keren - new testimonial from a high status person - @Marlene Roberson - successful promo of an affiliate offer - @Christian Howes - persevering with emailing in the face of a bunch of unsubscribes in one day - @Caroline Shine and @Matt Perryman - getting back to emailing after a break - @Steph Benedetto and @Chavy Helfgott - reaching out to audience for market intel and then pursuing the investigation via a 1:1 conversation - @Nick Bandy - promoting his community and trying a much more direct and shorter email Still, I had to pick a contest winner, and as promised, I done it. And so, I would like to announce that this week's contest winner is... ... drumroll... ... lights... ... quiet, please... ... opening the envelope... Marlene, with her on-fire affiliate promo!!! I feel I should explain why the Academy voted as it did: Marlene's success was at heart about making sales, and it's encouraging to all of us to hear that's possible and happening right now. Beyond that, here's what I spotted in Marlene's success: 1. A sexy affiliate offer. Yes, you can sell stuff and have zero delivery worries. 2. Course or info products aren't dead. (I'm assuming this is an info product?) 3. Good copy still matters. (Marlene was applying the very product she was promoting, about how to tease people along, and it worked.)

The first step of the updated Daily Email House mission statement is: Email daily. So lemme ask you: What's your email about today? And if you don't have an email going out today... how come?

My friend Marci has a note on his phone that's titled: "The last time I did something for the first time" In this note go things he's done for the first time, plus the date that he did it. A few PG-rated examples: March 2. First time eating jelly fish March 8. First time going to midget boxing March 10. Swimming with a million sardines June 7. Pickleball June 19. First time I tried an electric bike August 23. First time I saw a Lamborgini Countach It's a great habit to keep track of this, and something I started doing also. Not only does keeping track of this make life more interesting, both during (encourages you to try new stuff, like eating jelly fish) and after (helps you remember that your life is indeed rich, or richer than you think)... ... but it's useful if you are trying to use your email list to pay for a house. As Samuel Johnson said back in the 18th century: "Novelty, great novelty, is the soul of an email newsletter" (I mean, it's called a NEWS-letter...) "Great novelty" doesn't mean you have to have something tremendously important to share, just as long as it's new. So let's play a game. What's the last time you ever tried... a new drink? I'll go first to give you an idea. Last week I went into a Mexican restaurant around the corner from my new apartment. I didn't feel like drinking beer. So I ordered something called an agua fresca. There were different flavors (I had tried a few previously), but this time I chose pineapple, for the first time ever. I don't know what an agua fresca de piña is made from, and I probably don't wanna know (water, sugar, and artificial pineapple flavoring?). But it was delicious. And had I not been thinking right now about the last time I ever tried something for the first time, specifically a drink... odds are this experience would have disappeared into the darkness of the past. Now your turn? Comment below and share the last time you tried a drink for the first time?

... it might be worth sending out an email to promote the Dan Kennedy seminar recordings on Audible that @Anthony La Tour wrote about a few days ago. I was in the middle of moving apartments two days ago. No time or brain power to really write an email. I basically pasted Anthony's writeup into my own email, and hit send. So far, about $260 worth of Audible bounties on Amazon. (The regular Amazon affiliate program pays peanuts, but the bounties when somebody signs up for Audible are big.) Not "pay for a house" kind of money... but still nice for a single email. And if that's not enough, I had more people replying to tell me "thank you" for alerting them to this offer than I've had in weeks or maybe months.