During yesterday's call-in, currently called "Fix Your Funnel" I had a bit of an epiphany which was that the direction of this skool, is not nailed down yet. I had watched a skool video that talked about how your skool should make a binary, or specific offer. I am well aware of the specificity requirements an offer, for it to be successful and somehow in my thinking about skool I have fallen into the trap of focusing on what I want to deliver rather than focusing on what a customer might want to buy. The very trap I warn against. It can happen to the best of us, and indeed all of us. It happened to me too. Anyway, no excuses. The action once recognition of a problem exists is to fix it. This is why I welcome problems, accept I can go wrong, because when you go wrong, with humility you can fix it. We are in business, we are not in politics, we are not afraid of being wrong, if anything, we should be afraid of not fixing a wrong. So first the issue, I have written five books and I wanted the skool to reflect that. I figured skool would be an excellent place for readers to meet each other. I knew it would be difficult to focus, each book has 30,000 words on average, about 150k in total. It is tough to get that down to less than a 1000 characters on the about page, a short banner sentence and an even shorter title. From the beginning I have used the graphic that shows the 5 customer rule. It was taken from the first book in the series and the one updated and published: How To Start A Business Without Any Money. Last week I instinctively changed the name of the group to Customers First. I am happy with that. Change has been happening with time, it is an evolutionary thing. I was thinking about this and the epiphany was that the binary offer should be focused on winning your first five customers. This is a clear offer, it is more clear, more focused and it simplifies the classroom. It will be easier to navigate and more attractive to new members. I am working on this change. I had promised myself to give last weeks changes a week before I make further changes, so I will leave everything as is for a few days, for the week to work out. Meanwhile I am preparing for next weeks change which will be focused on winning your first five customers, the benefits of five, and then five more.

Got a client conversation coming up? Before it happens, write down two things: what you think they'll object to, and what you actually suspect the real objection is underneath it. Then join me on Wednesday's call (Price work you have never done before) and tell us which one was true. No prep, no script. Just write it down before the conversation starts.

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