Given the interest we've been receiving in Faceless Channels, we're thinking of kicking off something inside AI Lab: The 7-Day AI Avatar Faceless Channel Challenge. You'll build a custom AI character — your channel's face — and publish your first short-form video featuring them. To Facebook, Instagram Reels, YouTube Shorts, and TikTok. All in 7 days. Here's the plan: Day 1 — Niche pick + character bible Day 2 — Generate your avatar in GPT Image 2 Day 3 — Voice match + topics validated Day 4 — Script + voiceover (30-60 sec) Day 5 — Avatar footage + lipsync Day 6 — Edit (9:16, B-Roll and captions) Day 7 — Post to Reels + Shorts + TikTok Jack and I will build a brand new avatar live, alongside all of you who come along for the ride. You'll watch us make every decision, helping inform your own. Daily Q&A, accountability, and support. To give you a feel for what Day 1 looks like, I've put together a picker — 37 niches × 3 character archetypes (Scholar, Mentor, Curious Explorer) = 111 starting points. Have a play, find a avatar that fires you up: https://claude.ai/public/artifacts/d9336e6b-f855-4c02-ae32-3409ae291e73 Drop your top avatar in the comments 👇 — I want to see what people are gravitating toward before we lock this in. We're signing up people in our Pro community. Go here to check it out for free on a 7-Day FREE Trial: https://www.skool.com/ailabpro/about

We've had a lot of questions and interest in "Faceless Channel" lately. But, every time it comes up in, people mean something slightly different. Some are picturing long-form YouTube with AI voiceover. Some are thinking short-form TikTok and Reels. Some want a full AI influencer account with a persona and feed. Others are into cinematic story channels, historical/fact-based content, educational explainers, or automated news-style clips. They're all "faceless." But the systems behind each one look completely different. Different tools. Different workflows. Different monetisation paths. Before Jack and I lock in the next batch of trainings and tools, I want to hear from you directly: 1. What does "faceless channel" actually mean in YOUR head? 2. Which type are you most excited to build right now? 3. What's the single biggest thing stopping you from starting or scaling it? Drop your answer in the comments. One line is fine, a paragraph is better. If there's a clear pattern in what you want, that's exactly what we'll build next. The fastest way to get the training, templates and automations you actually need is to tell us. Let's go 👇

Welcome to the AI Lab - you're in the free community. If you want to go further, the paid community is where everything else lives - 7-day free trial, $9 a month after that, cancel anytime. Drop a comment below with: 1. Your name and where you're based 2. One thing you're hoping to learn or figure out in here Don't overthink it. Two lines is plenty. We read every intro. Looking forward to meeting you. Mark & Jack

A quick update on the case study - this has moved quickly! Over the past couple of months, we launched 20 brand-new Facebook Pages as a live experiment. Nothing fancy and no shortcuts. We just built 20 pages properly from day one using the same structure and content systems we teach inside the community. The goal was simple: 👉 see how quickly we could get pages eligible for Facebook Content Monetisation if everything was done “right”. In the last update, 5 pages had been approved. Since then, another batch of approvals has landed. As of now… 16 out of 20 pages are monetised. 📈 Launch → monetisation timelines Pages approved on 26th January - Launched 1st December → monetised in 56 days - Launched 24th November → monetised in 63 days - Launched 18th November → monetised in 69 days - Launched 15th November → monetised in 72 days - Launched 10th November → monetised in 77 days Pages approved on 29th January - Launched 25th November → monetised in 65 days - Launched 24th November → monetised in 66 days - Launched 21st November → monetised in 69 days - Launched 20th November → monetised in 70 days - Launched 19th November → monetised in 71 days - Launched 18th November → monetised in 72 days - Launched 17th November → monetised in 73 days - Launched 17th November → monetised in 73 days - Launched 15th November → monetised in 75 days - Launched 12th November → monetised in 78 days - Launched 10th November → monetised in 79 days What I think is actually interesting here is this wasn’t one page getting lucky. These pages were launched a weeks apart, across a variety of different niches, with no existing brand behind them and they’re all landing in roughly the same window. This tells us: - the page setup is solid - the content formats make sense - engagement signals are clean - and Facebook is just… doing what Facebook does when you don’t fight it What’s next: Now that monetisation is switched on across most of the pages, we move into the fun bit: