Missed Friday's call with Curtis Koldeway? You need to watch this one. He showed why site shape matters more than acreage, how a clean rectangle beats a bigger irregular parcel every time, and the story of a site that died because of a hidden easement nobody caught until it was too late. He also live-demoed a free tool he built that lets you sketch a parcel and see what actually fits, before you spend a dollar on engineering. There's a lot more in the full call than I can fit here, the stormwater math, the fire access rules that change project to project, the unit mix strategy that shapes your whole rent roll. Full recording is up now -> UNDERSTANDING THE SITE MAP Worth the watch before you look at your next site. Please subscribe to the channel. It helps attract new members.

No demand, no deal, no matter how good the underwriting looks. In this Small Bay Basecamp call, Jessica Johnson of The Storage Group breaks down how to actually market and lease up small bay industrial and flex properties, from ground-up lease-up to backfilling vacancies in an existing asset. Jessica explains why an omni-channel approach matters: your tenants are HVAC contractors, electricians, and trade businesses who search and behave differently than typical commercial tenants. She breaks down real ad spend benchmarks by property size (from a single available bay up to 15+ units), why Google and Facebook outperform TikTok for this tenant base today, and how video content, especially short-form clips cut from longer footage, consistently outperforms static posts. She also covers the mechanics that actually move leasing: optimizing your Google Business Profile, retargeting prospects who don't convert on the first visit, using tenant referral programs, and why a property that won't lease up might not be a marketing problem at all, it might be a feasibility problem that should've been caught before the deal was ever done. Call Link -> https://youtu.be/BYDLCyuXI_U

What market are you investing in or targeting? Drop your city below.

We're back for week four on July 31st. I hope you can join us. This week Jessica Johnson, Director of Marketing at The Storage Group, is showing us how to use Google and Facebook ads to generate tenant leads before your renovation is even done, so you're fielding calls on day one instead of day ninety. She's covering what to spend, how to target, and what's actually working right now. Not theory, the exact levers that turn a vacant building into a lead pipeline before the paint dries. This could get your next unit leased before you're ready for it -> Marketing: Google / Facebook Date: July 31st Time: 11:00 EDT Duration: 30 minutes -> Check out the community calendar for future calls

Quick reminder, we're live Friday at 11:00 AM EDT. Jessica Johnson, Director of Marketing at The Storage Group, is showing us how to use Google and Facebook ads to generate tenant leads before your renovation is even done, so you're fielding calls on day one instead of day ninety. What to spend, how to target, and what's actually working right now. 30 minutes. You don't want to miss this one! -> Join us here: Marketing: Google / Facebook