Donāt Build Just a Business ā Build a Filter
Most people try to build their business like a magnet.They want to attract everyone ā more clicks, more leads, more followers. But hereās the truth: The most successful brands donāt just attract⦠they filter. Your website, your content, your emails, your offer ā they should all act as a filter. A filter that brings in the people who resonate with your style, your tone, your valuesā¦ā¦and quietly turns away the ones who wonāt ever convert, or worse ā convert and regret it. Because chasing everyone leads to shallow results:ā clients that drain youā customers that refundā followers that never engage When your business becomes a filter, you save your energy for the right people. I've seen this firsthand helping store owners and coaches fix their messaging ā and every time they start filtering better, everything else improves: sales, support, retention, even confidence. If your brand isnāt filtering yet, it might be time to zoom out and ask:āWhat do I want to be known for ā and what do I want to be known by?ā Let your brand work with you, not against you.