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Learn why we charge 20x more than most AI artists and how you can do it. Coca Cola, L'OrĂŠal, Bayer, Hugo Boss & more.

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64 contributions to PRO-Grade AI Training
New Treament Challenge + Editorial Challenge Review
Hello friends! New Challenge is on and the Editorial Challenge Review too. https://www.skool.com/pro-grade-ai-training/classroom/ca269f1e?md=a7a906fcecaa4f898601c189205f536c ABOUT THE NEW CHALLENGE/S we want to test to have 2 weeks between them. We are professionals, you are professionals too. We expect high quality and seeing today's feedback, let's try to have them every 2 weeks. So deadline for the new challenge will be 9th of August. Also, to make it easier to follow for everyone, post your challenge work in this thread please. ABOUT THE EDITORIAL FEEDBACK Good work. 🙂
0 likes • 20h
@Vera Proharava that’s it!
Fashion editorial Challenge
Hello friends! How are you doing?? We are finally back from Tbilisi and eager to check on the weekly challenge. Last posting day this next Thursday 25th. Eager to see you work!
Weekly Challenge Feedback + NEW Challenge
Hello friends, I've been a day late on the feedback and new challenge due to a running accident (also missed the live Q&A 😕) but we have the videos already online! So check them please. 🚨I'm NOT HAPPY with the feedback I had to give 🚨 Then, for the new challenge we have followed a community suggestion (thanks @Paul Bande 🙌) with a small twist from @Maria Vinagre It's gonna be fun. Please watch the video carefully and make a great work! PS The new challenge will be reviewed in 2 weeks as Maria and I are going to Tblisi to speak here https://gtwt.ge/lineup if anyone is attending let us know! And if you want to attend we can give disc codes
1 like • 9d
How is it going with the Challenge friends?? We are having a great time in Tbilisi. Wonderfull city and people 😀😀
0 likes • 7d
@Harvey Dentarg feedback wont be as nice as those 2 dogs 😅🤝🤝
AI getting more expensive
Hello frens, as AI keeps getting better, it keeps getting more expensive as well. As you know, we use Magnific (formerly Freepik) and for example we have gone from an image generation for 75 credits on NB2 to 300 credits on GPT2. FOUR MORE TIMES PER IMAGE TO GET THE BEST GENERATOR. Same happens on video, being Seedance2 the MUST tool to use unless is forbidden by client. Sometimes spending around 10k credits per generation. Around $10 😅 So, as we are gonna be in possible partnerships with other tools like Invideo or Artlist, I'm putting together a spreadsheet with the cost mostly for Seedance2 gen. Im using the 800€ tier because that is the max extra top up you can do on Magnific (we used 1M credits last week..) and that could be pretty common in high paid video projects. https://docs.google.com/spreadsheets/d/1zFia-4Y7ZrMOfT4UCjLPbsfZA_2esjXHnTtf5GTvJQM/edit?usp=sharing If you have any insights to fill please be welcome! Hope this helps
0 likes • 13d
@Paul Bande not recently.. but if any have insights about the costs could be good to share for everyone. I'm using as reference Seedance because it's so expensive 😂
0 likes • 11d
@Paul Bande thanks mate! But my ‘concern’ is not just checking plans, but actually checking the cost of the most expensive tools on each platform. The only way to know it is someone using it. LLM’s will lie you like crazies (I tried with the values I know for sure)
Spec ad mistake?
I just found this interesting spec ad for Prada, but can you find the mistake? Blink and you might miss it! https://www.instagram.com/reel/DY_GZdKFpKG/?igsh=MWhncjUyd3Rta3p3Yg==
1 like • 13d
@Paul Bande @Brian Terry was difficult to spot it! Anyways, a spec won't ever be perfect as probably you are not doing the ALWAYS required post production
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Hugo Barbera
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@hugo-barbera-7198
AI director, half of HumAIn creative duo. Pro-grade AI for fashion & advertising worldwide. Speaker, educator & int exhibit artist. + 50 AI clients

Active 20h ago
Joined Apr 14, 2026
Barcelona / Paris
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