We all know the value of the VOSB or SDVOSB certification. It is a hard-earned badge of honor and a critical tool for federal and state contracting. However, simply having the certification is not enough. The real challenge is translating that status into a consistent, reliable pipeline of contract wins. It requires a strategic approach to identifying set-asides, building agency relationships, and writing proposals that clearly articulate how our military-honed discipline and leadership solve civilian problems. For those who have successfully leveraged their VOSB status, what is the single most effective, non-obvious strategy you used to convert your certification into a guaranteed contract win?