When it comes to pricing your items, always make sure you're including all costs. That is everything from ingredients to packaging materials (containers, wrappers, etc.). Think also about sales tax, meals tax (if applicable), and event fees. Don't be afraid to readjust pricing as you test it out.

I've done everything from big local festivals to short school events. They each have their pros and cons. Consistency is very tough in the event industry. When just starting out, it was and still is important to try all types of events. Think of it more about marketing and getting visibility and people trying your food, than always thinking every event has to generate huge sales.

A challenge I have is scaling the business. I'm seeing growth year over year but need to find ways to grow the business constantly. I'm always looking to meet new connections and try out new festivals or events I've done before. Outreach is also important. I'm always trying to reach out to more and more potential opportunities and contacts every year.