Some talks went viral. Some didn't. But after a decade of watching speakers succeed and fail, the patterns are remarkably consistent. And the #1 mistake I see? 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝘁𝗮𝗹𝗸 '𝗮𝗯𝗼𝘂𝘁' 𝘁𝗵𝗲𝗶𝗿 𝘁𝗼𝗽𝗶𝗰 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗿𝗲𝗹𝗶𝘃𝗶𝗻𝗴 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. They explain. They summarise. They give information. But they don't take the audience on a journey. They don't make them feel what it was like to be there, to experience the moment, to wrestle with the problem. The best talks don't describe an experience — they recreate it. When a speaker shares a pivotal moment, I don't want them to tell me what happened. I want to see it. I want to feel the tension, the doubt, the breakthrough. That's the difference between a forgettable talk and one that changes how people think. If you're preparing a talk or pitch, ask yourself: Am I explaining my topic? Or am I bringing my audience into the experience of it? One informs. The other transforms. Which are you doing? 😉

Most founders are so focused on where they want to go, they forget the audience isn't on the trip with them yet. They talk about their grand vision, their brilliant strategy, and how they're going to change the world. They're vocalising their own narrative. And they wonder why they get polite nods instead of real buy-in. The most powerful shift you can make in your communication is to stop talking about your destination and meet the audience where they are. Start with their reality. Voice their concerns, their frustrations. - "I know you're frustrated with..." - "These are the concerns I had at this point too..." Show them you understand their starting point 𝘣𝘦𝘧𝘰𝘳𝘦 you ask them to imagine a new destination. Only then can you map out the journey. You guide them from "I hear what your frustration is" to "This is what a new transformation could look like." This is a process I take every speaker through. We build two maps: the Audience Logical Journey and the Audience Emotional Journey. You're not dragging them to your finish line. You're taking them on a journey they actually want to be on.

Let everyone know who you are and where you are. And tell us of the most memorable live presentation you saw or gave. 😃