Your brand isn’t just your logo or colours — it’s the way you speak, the way you write, the energy you carry into every conversation, post, email and client interaction. Here’s a simple tip: Pick one core message and repeat it consistently. People don’t remember everything you say… but they do remember what you say over and over again. Your voice, your tone, your stories — they’re all part of your marketing. And honestly? Most people don’t need new strategies… they need to show up with more clarity and consistency. So let’s share👇 If you're in the business of how you present yourself, show up or promote yourself — what’s ONE thing you can teach us that'll help us in business... and also show yourself as the authority we need to connect with!

I’ve been encouraging my members to look for opportunities to demonstrate their expertise publicly on a regular basis. And by “demonstrate,” I mean show people how you actually help people. If you offer free connection calls, ask to record them (with permission) so your community can see what it’s like to work with you. One way I’ve done this on YouTube is through live channel audits and thumbnail makeovers. These not only help the creator I’m coaching — they show viewers and members exactly how I can support them. I've also coached people live within my community. Just wanted to share this reminder because so many people are missing out on major growth simply by not demonstrating their expertise in public. Showing your process is the strategy.

@Leanne Watson just gave me a great question to ask, as she commented in the group about what she is looking to outsource. I’m curious… who here outsources parts of their business? And I don’t mean just spending money, but saving time, effort, and energy on the things you don’t enjoy or aren’t great at. - What do you outsource? - How much time or stress does it save you? - How has it helped you focus on growing your business? Share your experiences and tips—let’s learn from each other and discover ways to work smarter, not harder! #promoteoutsourcing Feel free to introduce yourself below if you can be the outsourcing contact for people in this group...

Someone DM’d me yesterday saying, “I’m looking to speak to women over 40 who’ve thought about trying yoga but never started.” Well, that’s me! She’s interviewing me later this week not to sell me anything, but to truly understand my pain points and what’s been holding me back. Smart move, right? Because once she knows that, she knows exactly how to help people like me. So here’s a thought...contact your perfect client/customer and have a chat with them. Ask about their struggles, their goals, what they’ve already tried and the solutions they are looking for. Ask them how much they would pay. And if you haven’t converted that ideal client yet, ask for the type of person you are looking for...you never know—the person with all the answers about how to reach your audience could be right here in this group. So who are you looking for....we may be here in this group...or we may know someone you should chat to Who’s up for doing a few interviews this week? *edited thanks @Steve Gast for sharing a free resource to help us understand this better **see comments for steve's video