I’ve been encouraging my members to look for opportunities to demonstrate their expertise publicly on a regular basis. And by “demonstrate,” I mean show people how you actually help people.
If you offer free connection calls, ask to record them (with permission) so your community can see what it’s like to work with you.
One way I’ve done this on YouTube is through live channel audits and thumbnail makeovers. These not only help the creator I’m coaching — they show viewers and members exactly how I can support them. I've also coached people live within my community.
Just wanted to share this reminder because so many people are missing out on major growth simply by not demonstrating their expertise in public. Showing your process is the strategy.